Newspapers / The Carolina Times (Durham, … / May 24, 1980, edition 1 / Page 3
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: 1 SAT., MAY 24, 1889 mCUWUBA TIKIS-J Ideas For Sale N. C. Central Foundation Establishes living Legacy' Program By Bayard Rustin Back in 1968, a group of exceptionally clever and talented marketing experts, most of them from the business world, performed a miracle: they repackaged and sold Richard Nixon, a man who was viewed by many people as a bad loser, and a shady character. In a real sense, the election of Nixon was not so much a triumph for a political strategy or' ideology as it was a victory for a carefully-planned advertising campaign. Voters "bought" Nixon instead of Hubert Humphrey in much the same wasy that they choose Crest toothpaste over Ultra-Brite. Because of Nixon's success in selling himself, many political candidates have turtied to media strategies, em phasizing image over issues As a result political cam paigns, including presidential ones, have been trivialized and debased. Indeed, far too many people now view campaigns as repulsive displays of sheer nonsense. Having succeeded in marketing candidates, the media consultants are now turning to a new and financially lucrative endeavor the selling of political ideas. The pioneer, of course, in packaging ideology is the Mobil Corporation, whose conservative political views are regularly scrawled on the Op-Ed page on the New York Times. The Mobil ads, which cost thousands of dollars to print, are concise, brilliantly-written, and even humourous. But they are also mis-leading and one sided (which shouldn't be too surprising, considering Mobil's heavy investment in the ads). Following Mobil's example, other corporations have, begun producing political messages some blatant, some subtle in the pages of America's newspapers and magazines. Almost every day one can find the opi nions of Union Carbide, SmithKline Corporation, Citibank, or Amoco quietly lurking in some magazine or newspaper. SmithKline's advertisements are perhaps, the best,! since they have colorful layouts nice pictures, and a, special air of sincerity. One recent SmithKline ad even included a patriotic message from Robert F. Dee, the company's chairman and chief executive officer. Dee reminded his readers that "only you as a private citizen can make good government a; vigorous reality." He con tinued by expressing the hope "That the ideas of the SmithKline Forum will help you form your own opi nions." What's wrong with this type of advertising& First of all, there is a serious danger thaf political ideas in our society will go the way of political candidates. In other words, complexities will be grossly simplified, political ideas will be reduced to slogans, and political decisions will be based on images rather than understanding. What is worse, political debates carried out in the advertising columns of our newspapers, and on the, screens of our television sets will insure that the side with the most money not the best case wil prevail. For the have-nots of society, such a situation could be disastrous, since manyv of the business-sponsored ads have taken clear aim at programs designed to aid workers and the poor. Several mpnths ago, for exam ple, SmithKline ran an ad denouncing the minimum wage. Union Carbide has argued for even bigger tax breaks for business, and .legislation that would curtail the government's ability to expand social welfare pro grams and other companies have zeroed in on the "over regulation" of business, especially safety rules and con sumer protection measures. Dee of SmithKline is certainly correct when he writes: "In our society, public policy is-often the key to solving problems. If policy is to be sound, it must result from government by the people." Unfortunately, civil rights groups, trade unions, and community organizations which represent millions of people can't afford a full page ad in Time or Newsweek to present their opinions opinions which frequently run counter to the views of the corporate elite. In effect, then,-we seem to be mov ing rapidly toward a situation, wheg discussion of political issues will he limited t0dse who can pay for slick advertisements and intriqiung' jingles. If you can't pay, you won't be heard. Letter To The Editor Two weeks have passed since the May 6 Primaries. Now that the dust has settled it is time to undertake an anaylsis of important results from the pattern of voting at the polls. All the dominant political forces and groups in Durham County made the race for county commissioners the central objective. A certain political group attempted to confuse the voters concerning actual key issues and qualifications of candidates, using the "match-box five" package. This projected an all male, all white slate as "very Best" and by implication that Mrs. Elna Spaulding, William Bell and Mrs. Becky Heron were inadequately qualified and lacked the accomplishments or social position of white males. However on Primary Day "a funny thing happened on the way to the polls." Mrs. Spaulding came in first in the important race for County Commissioners while Easley of the match-box five came in fifth. Bell was re elected by nearly 10,000 votes and Mrs. Heron, making a first-run, received the promising vote of over 7,000. Of course results of the May 6 vote were mixed and the all white, all male political forces can find success in electing three out of five candidates. There is a changing political scene, however, in Durham County. The voters have given important signals to those who preach and practice divisiveness, racism and sexism. A large percen tage of voters regardless of creed or color expressed their independent political will at the polls. With a little additional vigor by certain progressive political forces Mrs. Becky Heron would have been among the top five. Their leaders did in fact underestimate the decency and independent spirit of the voters at large. Samuel Reed Durham MEDICAL accident." tl:. j - i JOURNAL fiVe time normal. Dr. Skegg , J , jpnI says this could be explained I ' MjK either by the medical condi- I 1 tion being treated by tran- 7 V .quilizera or by the Influence of the tranquilizers them- According to a recent wives: "But whichever the radio broadcast sponsored by explanation, we think its Columbia - Presbyterian Med- important that these patients ical Center and Prudential! should be aware that they Inaurance Company. British u . investigators have linked traf-; fic accidents and the use of j common tranquilizers. Oxford University epidemi ologist David Skegg collected , information on prescriptions made out for over 40,000 people and matched this with hospital admissions and deaths from traffic accidents. Dr. Skegg explains his findings: "When we compared the patients given minor tran-1 quilizera with other compa rable people in the population, I we found that they had a, substantially increased risk of involvement in a serious road ; Dr. Skegg stops short of saying that all people using tranquilizers should not drive. However, he does stress that tranquilizer users "avoid , taking alcohol as well as the i tranquilizers, because these drugs can enhance the bad effects of alcohol on driving skills." The North Carolina Central University Founda tion has launched a program to enable the university's friends and alumni to make memorial gifts in the names of their professors, class mates, and friends through a single university conduit. The foundation's 'Living Legacy program will accept the memorial gifts and will distribute the funds received according to the wishes of (he donors. Dr. Walter Brown, NCCU . alumnus and a member of the foundation's Board of . Directors, outlined the Durham College Launches First Phase Of Funding Drive DURHAM The first phase of the new fund raising drive for Durham College was launched this week, according to Presi dent James W. Hill, with the initial emphasis upon Alumni giving. This phase will be conducted in con junction with a mammoth state-wide fund raising raffle. A total of $10,000 has been set as the goal for this first phase of Alumni giving. The Trustees of the College are calling upon the alumni throughout the state to participate active ly in this drive. The total fund raising effort, estimated to raise $100,000, will be ending on June 31. According to president Hill's office, these funds are needed to assist the College in its preparation to resume classes this fall. Because of its earlier financial pro blems, The Trustees of the College suspended classes for the second Semester in 'January of this year. Several weeks ago, thei Trustees filed a Chapter XI petition with the federal court and subse quently, has instructed President Hill to proceed with the necessary preparations to resume all classes this fall. September 8, 1980 has been set as the beginning date for the fall semester. The fund raising drive will be conducted in three phases, 1. The Alumni giving, 2. Cor porate and Industry giv ing and 3. Friends and fund raising activities. Persons and businesses desiring to make contribu tions may do so by sen ding such donations to: Durham College Educa tion Fund, P.O. Box 987, Durham, N.C. 27702. In dividuals interested in staff positions may write to: The President, Durham College, College Plaza, Durham, N.C. ,27707. Personnel selec tions for the fall semester will start in early June. SOC Blasts Continued from Front the Klansmen and Nazis who took part in the massacre have never been arrested, and now trials have been postponed again for most of those who were indicted." It has been estimated that between 35 and 40 men took part in the caravan that attacked the November 3 demonstra tion. Only sixteen have been indicted. A trial date of June 16 has now been set, but only six of the defendants will be tried at that time. Rev. .Chavjs and Mrs. Braden called on Schlosser to drop all charges against the anti-Klan demonstrators and asked, Governor Hunt to use his executive authority to see that this happens. They , also asked that all of the Klansmen and Nazis who were involved on November 3 be arrested and prosecuted vigorous ly, that " police complici ty" be acknowledged, and that North Carolina of ficials uncover "what peo ple everywhere suspect that the FBI was also involved." program to the foundation board at its winter meeting. Dr. Brown said he himself found satisfaction in making contributions in the name of classmates, friends, and '. former teachers. "This program will estab lish a route through which contributions to the univer sity may honor or memori alize any person the donor wishes to designate," he said. "The size of the gift will not be important." Under the Living Legacy program, donors will receive cards acknowledging their gifts in memorial or to honor living persons. Honorees, or families of .memorialized persons, will receive a card indicating that a gift has been made by the donor, but will not be informed of the amounts of the contributions. Similar cards will be used, when appropriate, to inform uni versity units of the contri butions made in the names of their alumni or former teachers. William P. Malone, executive director of the NCCU Foundation, said the Living Legacy program is expected to increase memo rial contributions to the programs of the university.., "Within the past few months, we have received approximately $5,000 in memorial contributions. Those gifts honor former faculty members, relatives of present faculty members, alumni, and other friends of the university." Names in which the memorial contributions have been made include Dr. Marjorie L Browne, Wayne M. Dunn, H.O. Whiting, Dr. Alfonso Elder, Cartin v P. Graham, John D. Lennon, Mrs. Charlemae Hill Rollins, Ann Jenkins and Daniel Eric Moore, and the Lightner Lewis families. At least one living former faculty member - Dr. Theo ,dore R. Speigner has also been honored by contribu tions during the year, as has Mrs. Louise Elder, widow of the late President Alfonso Elder. "Many of these contribu tions have been made only after a specific fund in the name of the honoree has been established. Our new Living Legacy fund will permit the individual alum nus or alumna, friend, or faculty member to initiate a meaningful memorial to the honored person," Malone said. Malone said Lrnaf Legacy contributions might be made for a designated purpose. "We also encour age unrestricted gifts through this program. Unre stricted contributions wi3 be used in ways that honor the spirit and memory of those who have, over the years, made North Carolina Central University a great institution for scholar ships, to support special programs for our students, and for other significant purposes." "These are the times that try men's souls." Thomas Pain - PRE-r.:zr.:oniAL day alii In I mzM cra s 05 ,mA i wjir i awe on Misses Trim Tops and Shorts V'vK'i f Pull-On Shorts Sleeveless Top iiyjfi f "v Pull-on walking shorts make perfect companions m qq J&' XyY ' ; ? ? V A or tne s"rt Decau8e they come in the same great XI v yV- Jf ' colors. Easy-care polyester Misses' sizes. twL r, $7 rjlp(y I'L'' $6-00Women,88norts '...4.49 JLL Mj J Misses Shirts: Button up a solid shirt in bright Regular $5 t Vv l colors-royal, yellow, green black and white. Smooth Afk V jj?Vv 1 Polyester makes care a breeze. Misses' sizes. j)4" 1 $10 Misses Sleeveless Print shirt 6.49 Jji Fy 1 $9 Women's Sleeveless Solid shirt 5.99 jj ! W Wome,,,8 Slee,es8 P"nt 8,mt - 7.49 VfN .1 ' abUt SeafS Credit Plan8 j wj 1 Sale ends May 24 ili '""'u''' 1 Styles shown are representative of those ' fvjL f SihI Bvalable. All styles and colors may not be flfa jtifr vvVN IlM'I available in all stores. $fi $ Sunny looks for a bright Sunnyday IT ITS For Bigger Girls Sundress or Romper We've sale-priced summer dresses and rompers bigger girls will love. Popular sum mer styles in lightweight fabric will be cool all summer long. 7-14. For Little Girls Sundress or Sun Set It's the perfect time to dress her for the warm months ahead. 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The Carolina Times (Durham, N.C.)
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May 24, 1980, edition 1
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