Wednesday, October 1, 1975 The Daily Tar Heel 3
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TOTAL READING TIME 5 12 MINUTES
HEADLINES ONLY 60 SECONDS!
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MTEPMMOMAL CHIEF OOUMET SHOP
RIGHT HERE IN CHAPEL HILL!
(And Fabulous Cold Cuts, Deli Cheats, and Take-Out Sandwiches, Too!)
All you need is the desire to FIND and BE ABLE TO SERVE something
a little bit DIFFERENT from-and a little bit MORE EXCITING than-the routine,
ORDINARY foods you may have grown tired of cooking and serving DAY AFTER DAY AFTER DAY!
Q
-no
INTERNATIONAL CHEF has a fantastic variety of GREAT NEW TASTE EXPERIENCES
from ALL OVER THE WORLD just waiting for you to discover them in our bulging
FOOD, WINE, CHEESE and DELI Sections!
YOUD
ON'l
HAVE TO
AN
FHE GREAT
THING ABOUT THEM IS
"5"
CIAL" TASTES OR COOKING SKILLS TO ENJOY THEM
'(SEE "HOW WILL I KNOW HOW TO COOK THEM?" AND "WILL THEY TASTE FUNNY?" BELOW)
IN
(Including our FREE
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COOKBOOK REFERENCE LIBRARY of over 150 carefully selected volumes-and free recipe cards and coffee, too!)
BASIC FOREIGN FAVORITES!
Sure, our foods at the Chef come from
all oyer, the world but. there's nothing
really "strange" about them! They're
tfceivery same foods, in fact, that you
would find on the sheives of the very
finest food stores, or neighborhood
groceries in London, for example, or
Paris, Berlin, Vienna, Madrid, Rome,
Oslo, Copenhagen, Athens, Geneva,
Istanbul and so on. And, of course,
there are Mid-East, Indian, Indonesian
and Oriental foods, too all fast
becoming American favorites and all
at Chefs right now waiting patiently
for you to come in! Browsing the Chef
is like touring the world except no
reservations required! COME IN
TODAY!
FLOWN-IN IMPORTED CHEESES!
International Chefs Imported Cheeses
are truly imported not just domestic
imitations although we have some
'great American cheeses, too; There's
nothing like a true original and that
goes double in cheese!
FRESH-BAKED BREADS DAILY!
French, Italian, German flown direct
to us weekly from the ovens of our
special baker in Washington. We
freeze, and bake fresh every morning.
White, Rye, Pumpernickel and Challah!
Munzenmaier and Bahlsen breads, too!
BULK COFFEES, TEAS, GRAINS!
Over 20 carefully selected varieties of
coffee beans! Fine teasjn bulk, too as
well as the world's favorite brands of
both in their familiar packages. Grains,
peas and lentils for ethnic dishes of
many lands!
COOKIES, CANDIES, PASTRIES!
Genuine Middle East pastries made
of ground nuts and honey! A wide
variety of cookies made with real
butter. (Mix and match as you wish
sold by the pound or fraction.) And
bulk or boxed candies of all lands.
DELI MEATS, COLD CUTS, ETC! B 1 SANDWICHES, SALADS TO GO!
Rare Roast Beef like you wouldn't
believe! Danish or Holland Hams.
German-style Harris. Pastrami. Salami.
Bologna. Bratwurst, Knackwurst...
other sausages, too. Prosciutto,
Prosciuttini. And on, and on, and On!
Our famous meats and cheeses
fresh-sliced in generous portions on
Rolls or French or Rye Breads. A
student publication has given them
top-rating, and students are hard to
please! One biq bite and you'll agree!
1 1 -
IMPORTED WINES AND BEERS!
Connoisseur or amateur it matters
notyOUH find our Wine and Beer
Department one of the largest and
best-stocked anywhere in the area. .
"Imported wines from ' all over " the"
world French, German, Austrian,
Swiss, Spanish, Portuguese, Italian,
Hungarian, Yugoslavian and South
. American among others. Something
just perfect for every occasion. The
VERY BEST DOMESTIC WINES, TOO.
And BEERS you may have discovered
in your travels, but never expected to
find back home. Dutch, English,
Mexican, Japanese and others.
Whether you're an old-hand at wines or
just starting, you'll find exploring our
shelves an adventure!
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IS INTERNATIONAL CHEF "EXPENSIVE?"
If you bought all your groceries at Chefs, you'd find the
total cost pretty high. But that's not the way it's done. Our
regular customers have the secret. They spend only $4.00
$5.00, on the average, each time they visit the store! They
simply pick up a few choice items now and then, and use
thejn to perk up otherwise routine meals at home. Or they
"cook foreign" at home at a fraction of the restaurant cost.
Easy, inexpensive and FUN!
WILL THE FOODS I BUY TASTE "FUNNY?" HOW WILL I KNOW HOW TO COOK THEM? WHAT IF I D0NT LIKE WHAT I BUY?
Not much chance of that! Almost all of our foods come from
countries where Americans travel frequently or whose
national dishes are American favorites already. French,
German, Italian, Mexican, Indian and Chinese, for
example. Chefs has them all and many others equally
delicious, although maybe not yet so familiar. Play it safe
by checking the ingredients on the labels but have a little
adventure now and then, too!
Two easy ways. First ingredients and directions for
cooking are printed in English on almost all the labels or
boxes. Often there are helpful suggestions for serving, too.
It's usually just a matterof warming, boiling or baking them
just as they are. Second if you want to build a really great
meal from the beginning our 150-plus volume FREE
COOKBOOK REFERENCE LIBRARY has all the ideas you
could possibly need!
MAY I COME IN AND JUST "BROWSE?" IS CHEFS A "SNOB" KIND OF STORE? IS CHEFS A FRANCHISE OR CHAIN?
ABOVE ALL ELSE, that's the main thing we want you to do!
It's the reason we're running this ad and special "Rebate"
offer. We WANT you to come in just to look around and get
the feel of the store. Because, if you do and really see
what we're like and inspect our Foods and our Deli and
our great Wines and Beers, we feel sure you'll come back
again and again. Almost everyone does. Because you're
always welcome at Chefs!
Far from it! Just come in any day and see who's shopping
with you! Faculty, students, student wives ana
townspeople. A perfect cross-section of Town and Gown
alike. All income levels, all different ages, all different
manners of dress, and all different tastes in the foods that
they buy. But one thing binds them all together the sheer
fun and adventure of shopping at Chefs! Come down and
join them today!
noiinitoiu not We are a local store only, owned and staffed
by local people. Our only interest is modest to perform
our particular role well in the community and region we
serve. Shopping the Chef is an exciting experience, but the
atmosphere and pace are leisurely most of the time.
Whether you're from Chapel Hill itself or nearby, we think
you'll feel right at home in our store. And that's the way we
sincerely want it to be.
Very simple. We'll cheerfully give you a full-value exchange
nr rrpriit But do take one simple precaution for our mutual
protection just check the ingredients on the box or label
before you buy. Take only those that seem likely to please.
In the case of the wines, please be doubly careful. Wines
can be pretty tricky when you're over-adventurous, and
you might find yourself disappointed when the wine
actually tastes the way it's supposed to!
WHAT IF I AM A GOURMET COOK?
Well, we don't sell the cooking meats or produce you start
with, but we do have almost everything else to help each
dish along to a glorious eating conclusion! Herbs, spices,
seasonings, flavorings, condiments, appetizers. Imported
Cheeses and Wines that, for this area, are almost beyond
belief! Our unique FREE COOKBOOK REFERENCE
LIBRARY runs from Basic through true Haute Cuisine!
Free recipe cards and coffee, too!
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No Parking Problems . No Crowded Lots . No Parking I Meter ,00 Ge n
No Long Lines at the Check-Out Jusi unve n.g.u u
VJHAT COULD BE SIMPLER. EASIER OH -a& ' Jj!Li
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, ti nrr.hase of S5.00-S9.99 on any total purcnase 01 iu.wi ui ,..u.
(WINES AND BEERS EXCLUDED)
Offer Good Thursday, Oct. 2 through Tuesday, Oct. 7 Only
TRY TO MAKE IT ON THE WEEKDAYS OR EVENINGS THIS WEEKEND COULD BE SUPER-CROWDED!
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IHTEnnATIOnAL CHEF GOUROET SHOP
am o..th CHintt PniiH Phnpl Hill
OPEN 1 1-9 WSESPAVS 10-9 SiURPW 1-6 SUNDAY
TO THE STORE
BY CAR: Drive straight down
East Franklin towards the
University Mall and Eastgate.
Pass the light where Estes
Drive crosses through to the
Mall. Turn right at the next light
(Elliott Road). We re at the far
end of the big Kroger building.
BY BUS: Route "L" direct to
Kroger Plaza. "F" to Elliott
Road. That's where we are!
TEAylULfMRifIl!!LLMYJ
.NATIONAL
SPECIAL 6-DAY INTRODUCTORY PROMOTION
This Special Coupon Entitles
Q
NAME.
I
i
I OCCUPATION
I
TOWN.
I DTH
to $1.00 off on any total purchase of $5.00
$9.99 or $2.00 off on any total purchase of
$10.00 or more
no
1
(WINES AND BEERS EXCLUDED)
THURSDAY THROUGH TUESDAY, OCT. 2-7 ONLY, 1975
HAVE YOU
EVER BEEN
IN OUR STORE
BEFORE?
YEsD NOD