Newspapers / Daily Tar Heel (Chapel … / Sept. 28, 1988, edition 1 / Page 5
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The Daily Tar Heel Wednesday, September 28, 19885 N ew F ran kl i n Street store to d ish u p ice cream treats By, KATHY PETERS Staf Writer hose wacky guys whose com- . pany is known worldwide for its commitment to social aid anjtf zaniness and for its ice cream -?kire here. North Carolina's first Ben & Jer ry's Homemade Inc. franchise will ofen in less than two weeks at 102 W; Franklin St., between Bruegger's Bagel Bakery and Logos Bookstore, adding to the long list of frozen des sert shops in Chapel Hill. But Ben & Jerry's will bring fla vors such as Cherry Garcia and White Russian, currently available only at a few local grocery stores. Workers are renovating the build ing; it will open the first or second week in October, manager Kathy Kennedy said. Two weeks ago the floor was dirt, and loose wood shards were strewn about. This week parquet flooring has replaced the dirt. Construction workers will soon paint the walls pink, and the Ben & Jerry's trademark cow mural will line one wall. The shop will seat about 25 peo ple. It will feature brownies and coo kies and serve 32 to 36 ice cream fla vors. Why 32 to 36? Ben & Jerry's likes to experiment, so the flavors will change continually, Kennedy said. i. The Franklin Street store is one of about 50 franchises around the world, including stores in Canada, the Caribbean and one about to open in Moscow. -Ben & Jerry's, which ranks third p own to wo agency travel opportunities, By JESSICA LANNING Staff Writer Taking advantage of another empty space created by the business turnover on Franklin Street, ITG Travel agents are now offering their expertise to Chapel Hill residents. Located across from the Hardee's at 208 W. Franklin St., ITG Travel is in the space previously occupied by Pizza Inn. Chip Deems, manager of ITG Travel, said thei full-service travel agency makes airline reservations, car rental arrangements and hotel accom modations for its clients. ,,When a customer comes into the office, travel agents try to meet the needs, budget and time concerns of the individual wishing to travel, Deems said. "We try to feel the client out," he said. '"The important job of ITG is to try Carolina Students' Credit Union Rates SHARE CERTIFICATE RATES 30-89 Days 6.500 simple 90-179 Days 7 '.252 II .521' 180-269 Days 7.760 8.068 270-364 Days 7.770 8.079 365 Days 8.!70 8.512 Compounding is daily. Rates subject to change daily. Longer terms are negotiable, as are amounts of $10,000 or more. LOAN RATES Share Secured 10.00 Co-Signer 13.00 Travel 16.00 Rates subject to change daily. CSCU is not affiliated with UNC-CH. Buy, sell or announce in The Daily Tar ahr SatUj aar lw I CREATIVE INTERNS! (or those of you who are interested in becoming an intern) Meet Thurs., Sept. 29 4:00 pm Suite 104 in the Union DTH Advertising Dept. Wo in sales in the national superpre mium ice cream market, recently made Inc. magazine's list of top growing businesses. So the ice cream business that started out in a deserted gas station in Burlington, Vt., has become a growth company, doubling in size each year through 1986, reaching sales of $31.8 million last year. Because of fears that it would grow too big for its down-home britches, the company did try to limit franchises, according to Kennedy. She said she was lucky to get one. The . 10-year-old company decided to locate in Chapel Hill because it does best in college towns, according to Kennedy. She is hiring 12 to 13 part-time scoopers and is doing her scheduling around student workers' class schedules. Ben & Jerry's will try to fit stu dents' hours, Kennedy said. It will be open 1 1 a.m. to 1 1 p.m. Sunday through Thursday and from 1 1 a.m. to 12:30 a.m. Friday and Saturday. The store adds its name to a list of Franklin Street frozen dessert shops that includes Baskin Robbins 31 Flavors Ice Cream, Gelato . D'Oro, The Yogurt Pump, Haagen Dazs Ice Cream Shoppe and Swensen's Ice Cream Factory. Des pite the plethora of ice cream and , yogurt shops, Ben & Jerry's quality products, marketing and promotion techniques will help it survive in Chapel Hill's market, according to UNC marketing professor Paul Bloom. Downtown: A Changing Scene to recommend the best packages for the client and make suggestions. "That's the whole idea behind a travel company," he said. ITG Travel's parent company, International Travel Group, was started in 1972 as a group chartered by Art White, the current owner. - The company previously has done mostly wholesale business involving groups of people traveling to different locations. It was not until the early 1980s that it became a retail travel agency serving individual needs. ITG has opened up three other offices in the last three years in the Research Triangle Park, Glenwood ob ob cb ob ob ob ob oo ob ob oo oo ob ob ob ob ob ob oo ob ob "I think they will be very success ful," Bloom said. "Although there are many competitors in the market, their innovative approach gives them a good chance." Kennedy said Ben & Jerry's status as a superpremium ice cream, one with a high butterfat content and low air and fat contents, may decrease competition. But Haagen Dazs, just a few steps away, is also a superpremium. And according to Bloom, the coming of Ben & Jerry's may hit Haagen Dazs even harder than it will affect the other frozen dessert competitors. "I think the only thing that will help Haagen Dazs is the strategy it has been using in California a strong effort on frozen yogurt," Bloom said. The manager of Chapel Hill's Haagen Dazs said she didn't know yet how business would be affected and declined further comment. Kennedy also said she thinks Ben & Jerry's philosphy or "mother earth marketing," as Bloom terms it appeals to people. "We're a high-quality product for the average person," Kennedy said. "That's why we have the cow motif .... we don't use snob appeal." Ben & Jerry's community involve ment works hand-in-hand with its folksy approach, according to Kennedy. The company donates money to philanthropic causes on the national level and in the areas where its franchises are located. In September 1985 the company provides services and Greenville. The company hopes to keep growing, Deems said. The company also has affiliate offices in Athens and London, both of which are wholesale offices. Deems predicts his clientele will be about one-third vacation people, one third students and one-third business people. There are some student air fares available, Deems said. Student pro grams of TWA and student stand by fares are some of the possibilities. . The agency 'also offers travel packages at a reduced rate. Recently, 1,000 people went to Tennessee, and the company hopes to send 1,000 more people to Las Vegas, he said. Airlines, car rental agencies and hotels pay the travel agency to promote their business, so the services provided by ITG Travel are free, Deems said. ITG Travel is not the only travel agency on Franklin Street, though. "There's a lot of competition," Deems said. But he said he was optimistic about the agency. "We feel we have a niche being on Franklin Street," Deems said. "We have a lot of parking in the back. We also feel our 16 years of expe rience will help." Agents of ITG Travel are assisted by American Airlines Sabre compu ter software that provides flight schedules and prices, available car rental agencies and their prices, and possible hotel accommodations. ITG Travel will also install the computer system in a large company for an already established employee, who will then act as a liaison between the company and the travel agency. Some agents of the company are also placed in large businesses to serve as in-house. travel agents. ITG Travel is open Monday through Friday from 8:30 a.m. until 7 p.m. Heel Classifieds : Great Wee Our Sirloin Junior & Salad Bar Combo ALL FOR ONLY $99 KM 11am-4pm Mon.-Sat. SUPER LUNCHEON SPECIAL. Try our Sirloin r. cooked our exclusive Flame kist way. Served with hot bread and your choice of baked potato or French fries PLUS all you care, to eat from our garden fresh salad bar. Beverage not included. . S-5 2 3 I if y V . ... J, .P-fvsX. A ..... . y yiWWOTT' Seniors Becky Elliott and Denise James enjoy the unusual flavors of Ben & Jerry's ice cream created The Ben & Jerry's Founda tion Inc., which receives 7.5 percent of the company's pre-tax income and donates it to social causes. The company has paid for dorms for stu dents from lower-income single parent families and even supported a drama troupe that traveled to pri sons for performances. nkmmm PRESCREENTNG COMPANIES Date Company Job Major 102488 Deloitte,Haskins& Sells Accounting ACCTBS 102488 NCR Corporation Prog., Soft, Sanl.. COMPBS,MS,PHD 102488 Southern Bell Acct., GMgt, Sales BUBS, ACCTBS, ECONBA, ENGLB A, INDRB A, POLIB A 102588 Defense Intelligence Agy. Libs. LIBSMS, PHD 102588 Duke Power Co. Accounting ACCTBS 102588 General Electric Co. Finance, Chemistry ACCTBS; BUBS; ECONBS; MATHBA.BS; CHEMBA.BS 102588 RJR Nabisco, Inc. Accounting ACCTBS, COMPBS 102688 Hitachi Telecom (USA) Soft APMABS, COMPBS 102688 KMart Apparel Corporation RMgL BUBS 102788 Durham Martin Jenkins ' Accounting ACCTBS ' 102788 .Kinney Shoes , .. .RMgL BUBS , 102788 .v Office of State, Personnel - :Acounting. .ACCTBS -;' 102788 . Procter & Gamble 1P "'f Sales' ANYBA.BS " ' 102888 Armstrong World Inds. Marketing BUBS 102888 Deere & Company Mktg.,Sanl. BUBS, COMPBS 102888 Jefferson-Pilot Fin. Serv. Insurance ANYBA.BS 102888 Merck, Sharp and Dohme Qual. BIOLBS,CHEMBS,ENVRBS, APPSBS 102888 Morgan, Stanley & Co. GMgmt. ANYBA.BS 102888 Radian Corp. Chemistry CHEMBA.BS, MS OPEN SIGN-UP 102488 First Southern Savings Bank 102488 Indiana University Graduate School ANYBA,BS 102488 Roses Stores, Inc. RMgmt. ANYBA.BS 102488 Tennessee Eastman Chemistry CHEMPHD 102588 National Security Agency AnalysisMath LINGB A,MA, PHD; RUSSBA,MA,PHD; SLAV B A,MA,PHD 102688 IBM Corporation 1 102788 Fletcher School of Law 1 02788 International Paper Co. 102888. Investor's Center 102788 Johns Hopkins University 102788, 102888 Milliken and Company 102888 Mobay Corporation Chem.,Resc. APPSBS; CHEMBS, MS, PHD It brings out the best in all of us; UnibGdWcsy 1714Holloway St. Durham 688-5575 324 W. Rosemary St. Chapel Hill 942-1816 ... Ben & Jerry's plans what ' Kennedy called "a soft opening." It will do little promotion until its grand opening Nov. 1. Kennedy said her long-term plans are to open shops in Raleigh and Cary, spread ing Ben & Jerry's across the state4 Another owner will open a Char lotte franchise soon. Don't miss the arts news in Thursday's Omnibus 3 E3 E3 E3 13 gffill (SMf I D 0 0 0 0 D Q D D 0 D 0 Q Q LI Q D & with purchase of 9 or 18 hole Green Fees with this ad through October 31, 1988 18-hole Public Course Complete Line of Golf Equipment Driving Range Lessons Available TZK Golf , Y .::;; j v:v:-:-::::::-:-:'N:::: J J llllll DTHDavid Minton But as the opening of her first franchise approaches, Kennedy's hours have gotten longer and longer. She's in and out, answering phone calls, running to nearby restaurants for interviews. "Doing all this is the hard part," Kennedy said. "Once we open the doors, the easy part begins." E3 E3 EZ3 Directions: From NC 54 ByPass take Jones Ferry Rd. to Old Greensboro Rd. Follow Old Greensboro Rd. 12.5 miles to NC 87. Turn right on NC 87 (north) for 9 miles to blinking light. Turn right for 1.2 miles on Boywood Rd. to sign 3 EZ3 E3 3 ES Ej Call For Tee Times 942-0783 n u i n D n Q Q n n n
Daily Tar Heel (Chapel Hill, N.C.)
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Sept. 28, 1988, edition 1
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