Newspapers / The Kings Mountain Herald … / March 14, 1968, edition 1 / Page 5
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29 I Page 5 15 A Gift Of Beauty For You ... ^ With Our Compliments Do drop in soon for vour free gift of MERLE NORMAN all purpose COLD CREAM. M'e could describe the way this fragrant pink cream delicately floats away stubborn soil, blemish - causing oil, and stale make-up... leaving your complexion deeply, gloriously clean. But why not pick up your gift... enough of this silken cream for ten days ... and see for yourself. HOME OF THE FREE HOUR OF BEAUTY Merle Norman Cosmetic Studio 128 West Mountain St. Phone 739-3416 Hours 9 a.m.-5 p.m. daily (>.\copt Wedno.sday 9 to 12 noon. Wednesday afternoons by appointment KINGS MOUNTAIN HERALD, KINGS, MOUNTAIN. N. C. SWEETIE PIE COMEDY CORNER WW¥-- !)■ ■r>: pT' "Any other time, we couldn't pry him out of bed at this hour with a screwdriver!" IMEMO TO ADVERTISERS!!!!: uestions and nswers about NEWSPAPER ADVERTISING Q. A. What are the S meet important rules for profitable newspaper advertieing? •k 1. Your advertising message should be newejr, friendly, informative, easy to reed. Give facts and newa about your marchandiaa and service. 2. Advertise regularly. Make your advertieing do what successful salesmen do—caU on customera and prospecta consistently. 8. Insist on audited circulation reporta that give you the facts about the audience that your sales messages will have when you buy newspaper advertising. Q. r Is there n measure for the value of news*, paper circulation to an advertiser such am the atandards a merchant neea in buy* ing merchandise—for example, like STERLING on silverT A, Yes—in the well known circulation ttandarde of the Audit Bureau or Circulations. Q. What does A.B.C. do for mot. At At regular intervale one of the Bureau’a large staff of azperienoed circulation auditors makes a thorough audit of the circulation records of each publisher member. The rssults of each audit are published in en easy-to-read A.B.C. report for your use and protection when yon, buy newspaper advertising. Q. What are the FACTS in A.B.C. repbrtst ^ A. A.B.C. reports tell you how mud> drculetion, where it goes, how obtained end other facts that help you buy advertising as you would make any aoimd businaas investment—on the basis of known valuea and audited information., Q. Are all publications oUglble for A.B.O.. mombershipT A. No. Only those with paid circulation. This la important to advertisers because it is avidsnoe that the paper ia wonted and read. Q. What is the A.B.Ct At Hm A.B.C. is a cooperative, non-profit aaaoci- ation of 3,4S0 advertisers, advertising agencies end publishers in the Unit^ Statesand Canada.‘ Organized in 1914. Brought or der out of advertising chaos by establishing a definition for paid circulation, rules and standards for measuring, auditing and re porting the circulations of news papers and periodicala Qt Is this newspaper a member of tho Audit Bureau of Circulotionof At Yoa Wo are proud of our otrculatloii. Tib want you to know tho facts about the audience your eelling mes- eagoB will have when they appear in these pages. Ask for a copy of our latest A.B.C mport. feta'' KINGS MOUNTAIN HERALD Dubious Distinction The lir.st pcr.son in .America to be put to death on tlie ba.si.s of circumstantial evidence was a wine seller named Wil liam Schooler, who was ac cused of murderin}> a maid- .sei vant in New Kngiand more than three centuries ago. Last Monarch I.ast reigning mouarch of the Hawaiian Islands was Queen I.ilioukalani. She com posed many island songs, tlie most noted being ".Alolia Oe." which symbolizes Hawaii to people of all nations Thursday, March 14, 1968 First Mule 1 The first nidle bred In this! country of which tliere i» at record was one bred by! fieoroe Washington. The first jack brought to .America was lue.senfed to Washington byi tile king of Spain. Imprisoned for Debt t ' .lohii Howard Payne, author! ot Home. Sweet Home." be came an actor when he was Ifi. tint his theatrical enter prise failed and he was put in orison for debt. "Boy, what finesse!" WEEKLY CROSSWORD PUZZLE Feathered Creature Here'! Ihe Answer HORIZONTAL 1 Depicted feathered creature 7 It is an — bird 13 Rented 14 Reveler 15 Consume 16 Heron 18 Make a mistake 19 Beverage made with malt 20 Vegetables 21 Ocean 22 Victory in Europe (ab.) 23 Pronoun 24 Revise 27 Final musical passage 29 Artificial language 30 Any 31 Atop 32 Mountain (ab.) 33 Mentally sound 35 Cooking vessels 33 Transpose (ab.) 39 Biblical pronoun 40 Tear 42 Sadness 47 Footed vase 48 Full (suffix) 49 Worship 50 Dance step 51 Snuggle 53 Departl 55 Trolls 56 Slopes VERTICAL 1 Ravel silk 2 Cured 3 Grade 4 Exists 5 Retain 6 Rim 7 Mineral rocks 8 Location 9 Company (ab.) 10 Followers 11 Sea nymph 12 Printing mistakes 17 Egyptian sun god 25 Press 27 Military reservation 28 Preposition 33 It has a — bill 34 Ascended 36 Despot 37 Feeis 26 Musical sound 41 Mexican coin [•JkOPli3l=JU 42 VaHey 43 Poems 44 Behold' 45 Spheres 46 Stagger 47 Above 52 Thulium (symbol) 54 Georgia (ab.) FT 10 51 55 5Y run Have a grass-cutting good time with the HOMELITE YARD TRAC RIDING MOWER Ride in carefree comfort while the Yard Trac cuts a neat swath of freshly mowed grass. Maneuver around shrubs and tight corners of the yard with ease. Enjoy the Yard Trac’s effort less starting, conveniently grouped controls, powerful performance, stability and sure braking From the manufacturers — 'ipt of the dependable Hometite Chain Saw CENTER SERVICE. INC. HE YORKJIOAD PHONE 739-3216 HOR.N OF PLENTY R.ArSIN T.ARTS 1 egg. lightly beaten cup sugar ■h teaspoon salt L cup half-and-half nr light cream 1 tablespoon lemon juice 1 cup seedless raisins ' -j cup chopped w alnuts Pastry for 6 (3-inch) tarts Combine all filling ingre dients. Spoon into pastry- lined tart pans. Bake in 425-degree oven 10 min utes. Reduce heat to 350 degrees. Bake 20 minutes longer, until pastry is browned and filling is set. Tar Heel deaths duriog the ! Civil War roughly equaled a .sin- ’ glc year’s cardiovascular toll in this State, sa.vs the North Caro lina Heart Association. I cris^^ross action. FOR YOUTHFUL SUPPORTAND SEPARATION PLAYTEX t AAC neWltt — A» A iAtH MlAfMXl or ADVIOTUINO VAiOlj I INTRODUCING fflQijiofjSo FOR OVLiL ter by A beautiful pin with a birlhstone for each member of the family. She will cherish it forever. For Only DELLINGER'S lEWEL SHOP 144 W. MOUNTAIN ST. PHONE 739-5316 BRA Give your figure new excitement with Criss-Cross Action. NOW-PLAYTEX introduces unique Criss-Cross \ Action in the famous Living Bra to give you youthful support and separation. Sheer elastic back and sides for all-way stretch—won't ride upf And it’s machine washable, even in bleach—keeps its life month after month. With semi-stretch straps, lace cups (A) or 1.^ stretch straps (B). Only $3.95. White 32A-42C. See these beautiful new Playtex Living Bras :■ with Criss-Cross Action today. W' 'kj I AS SEEN ON TV
The Kings Mountain Herald (Kings Mountain, N.C.)
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March 14, 1968, edition 1
5
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