Newspapers / The Kings Mountain Herald … / Jan. 20, 1977, edition 1 / Page 19
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Got A QuetHon About SupennaHceU, Buying Groeeriet, Etc? Write to P.O. Box 1330 Salubury, N.C., 28144. We Tell It Straight. - Q. Some super markets run two and three-page ads. I have noticed that Food Town does not. Is there a reason? A. C. 3 A. Yes. Newspaper ads cost money, and Food Town’s ad budget does not allow for two and three-page ads. I Q. Why is Food Town’s budget for advertising not as large as other super markets? B. F. imamrj M, wn-mmmom-mmAiJi-ruge w A. By keeping advertising costs down, Food Town can pass this money on to customers in the form of lower prices. Q. What do newspaper ads cost? Is the difference between one, two and three pages that much? G. Y. A. Yes. The cost difference is great. For example, it costs on the average approximately $750.00 for a one-page ad, $1,500.00 for a two-page ad, and $2,250.00 for three pages. By running only one page Food Town cuts its ad costs by $1.2 million per year. Q. Does all this cost-cutting in advertising mean that Food Town can offer lower prices? L. F. A. According to Ralph Ketner, president of Food Town, this is precisely Food Town’s reason for keeping advertising costs down. 474 LINWOOD ROAD, GASTONIA - 510 WOODLAWN AVE.
The Kings Mountain Herald (Kings Mountain, N.C.)
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Jan. 20, 1977, edition 1
19
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