Got A QuetHon About SupennaHceU, Buying Groeeriet, Etc?
Write to P.O. Box 1330 Salubury, N.C., 28144.
We Tell It Straight.
- Q. Some super markets run two and three-page ads. I have
noticed that Food Town does not. Is there a reason? A. C.
3 A. Yes. Newspaper ads cost money, and Food Town’s ad budget
does not allow for two and three-page ads.
I Q. Why is Food Town’s budget for advertising not as large as
other super markets? B. F.
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A. By keeping advertising costs down, Food Town can pass this
money on to customers in the form of lower prices.
Q. What do newspaper ads cost? Is the difference between
one, two and three pages that much? G. Y.
A. Yes. The cost difference is great. For example, it costs on the
average approximately $750.00 for a one-page ad, $1,500.00
for a two-page ad, and $2,250.00 for three pages. By running
only one page Food Town cuts its ad costs by $1.2 million per
year.
Q. Does all this cost-cutting in advertising mean that Food
Town can offer lower prices? L. F.
A. According to Ralph Ketner, president of Food Town, this is
precisely Food Town’s reason for keeping advertising costs
down.
474 LINWOOD ROAD, GASTONIA - 510 WOODLAWN AVE.