PAGE FOUR
THE RIDGERUNNER
THURSDAY MARCH 17, 1966
tried everything
tourbeer to you
faster.
lilMI
We made mistakes, yes. ' ^^pachy:
The road to success is paved with deep,
dark manholes.
But in the end, we found a way to beat
The Great Destroyer, Time.
You see, the idea that beer improves
with age is only half right.
Once it’s canned, once it's bottled,
beer begins to die.
Shipped from city to city,
stashed away in warehouses, even
a great beer like ours would
lose the taste that made it great.
Now it takes a Great Gimmick
not to be destroyed by this
Great Destroyer.
Building 8 breweries around
the country was just that gimmick.
By brewing nearby, Carling
can cut down on shipping and
trucking.
And sell you a fresher, livelier beer.
Goodbye, manholes.
Hello, success. J Gne-can-at-a-time mortar (for short deliveries).
The answer: 8 breweries around the country. A big-time beer nearby.
One of our ill-fated ICBM’s (Inter City Beer Missiles).
FROM THE BREWERY NEXT DOOR - STANDARD BEER CO. 189 VALLEY ST.