I 5%. $s #v- S
T Mfl_t.S. INC.
Plants at Draper, Greenvilie, LeaksvTHe, Mounf HoHy, Smithfield end Spray, N. C; FleTdale, Va.; Columbus, Ga. and Auburn, N. Y.
Spray, N. C., January 20, 1964
Mimism Marks Annual Sales Meeting
faring W-2 Forms
5)( ‘ lorms, employees’ federal income
statements for 1963,
for employees in the North
mills, and VA-2 forms for
employed at the Towel Mill,
are being prepared in the
^®Partment and will be dis-
to employees between now and
Hd Qf month.
,^3yroll Department at Spray is
j the forms for all hourly paid
in the Tri-Cities, Fieldale,
Mount Holly and Smith-
for salaried personnel.
® statements for employees at Mus-
■ ^ills, a Unit of Fieldcrest Mills,
*j^C^6lumbus, Ga., and at the Nye-
Optimi.sm, excitement and confidence concerning the new year
marked the annual Fieldcrest sales meeting held recently at Holly
wood, Florida. Approximately 130 attended, including representatives
from the Fieldcrest sales division, the Muscogee and St. Marys depart
ments, and executives from the mills.
The first day’s meeting was opened by vertising and sales promotion, of ad-
^‘Vision in Auburn, N
at those 'locations.
'i(; Ployees who are out sick or laid
receive their withholding
®nts through the U. S. mail.
G. W. Moore, president of the Fieldcrest
marketing division. In introducing new
members of the organization, Mr. Moore
pointed out the significant expansion
that took place within the past year,
primarily in connection with the acqui
sition of Muscogee Mills.
He also reviewed the encouraging
sales picture in the recently opened
European market. He indicated that
1963 was a record year of growth in
sales and that this trend is expected to
continue in 1964.
He introduced Frank W. Green, mer
chandise manager, who talked about the
new merchandise for spring, 1964, high
lighting the two new ‘One Look’ collec
tions and Storyland fashions. This was
followed by visual presentation of each
product line by department managers.
The day’s program ended with a dis
cussion by V. B. Clinton, director of ad-
W-3 Looms Installed At Blanket Mill
ih Blanket Mill, the company
>'3 ^^lled 70 Crompton & Knowles
looms to replace 72 older
J; looms. In the picture above,
Zeigier, Jr. (left), Engineering
Department, and D. P. Gambill, fore
man, look over new concrete floor where
last 40 of the looms were placed. Thirty
of the W-3 looms have been in opera
tion for some time.
vertising plans for 1964, with emphasis
on increased national coverage.
The agenda for the second day was
devoted to the sales programs. Arthur
S. Thompson, vice president and gen
eral sales manager, thanked the selling
force for their outstanding performance
in 1963. He also expressed his gratitude
to the manufacturing organization who
played an important part in making this
record year possible.
Mr. Thompson was followed by
Messrs. D. M. Tracy and W. I. Krohn,
Eastern and Western sales managers,
respectively, who reviewed the progress
of their territories and expressed con-v^
fidence in meeting their goals in the
George Chapin, sales manager of the
St. Marys and Muscogee departments,
explained how this new area of opera
tion is being set up to take advantage
of expanded sales opportunities.
After intermission E. S. Klein, Jr.,
vice president in charge of bulk sales,
talked briefly about how his department
fits into the over-all sales picture.
R. A. Harris, vice president, manu
facturing, reported on the substantial
improvements and additions at the mills
in the past year which enabled them to
increase production to keep pace with
Competition Is Stronger
H. W. Whitcomb, president of Field
crest Mills, Inc., concluded the second
day’s program with the statement that
even though our growth was larger in
1963 than expected, the competition is
getting stronger and that it is increas
ingly more difficult to maintain adequ
ate profits. He closed on the optimistic
note that he felt we are gearing our
selves to meet this situation with the
necessary people and the right products.
The final day consisted of individual
group meetings. The climate of the
three-day session was one of enthusisism
for the new spring lines and sales pro
grams which promise to continue Field-
crest’s fashion and sales leadership.