Newspapers / Daily Herald (Roanoke Rapids, … / June 8, 1933, edition 1 / Page 7
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6ft UCt BARTON * * 'Writes of **THE~*\i4STER EXECUTIVE**1 * 111 "M* far tin terry hardened who will tmd __wp?te—tntef.ndletel trA»«ym»te«<»«-rte hUii Nobody Know*- ^ POWER IN WORDS If you were given the task of advertising to the world that God cares enormously for one human life—no matter how wayward and wrong the life may be—how would you phrase a message more mem orable than the parable of the lost sheep? How simple; how sincere; how splendidly crisp and direct Jesus told it. Benjamin Franklin in his autobiography — that first Brace BittW / great American “success story” —tells the pro cess through which he went in acquiring an ef fective style. He would read a pas sage from some great master of English, then lay the book aside land attempt to reproduce the tnougnts in nis own woras. com paring his version with the ori ginal, he discovered wherein he had obscured the thought, or wast ed words, or failed in driving straight to the point. Every adver tising man ought to study the par ables of Jesus in the same fashion, schooling himself in their langu age and learning the four big ele ments of their power. First of all they are marvelous ly condensed, as all good adver tising must be. Charles A. Dana, once issued an assignment to a new reporter on the New York Sun, directing him to confine his article to a column. The reporter protested that the story was too big to be compressed into so small a space. “Get a copy of the Bible and read the first chapter of Genesis,” said Dana. “You’ll be surprised to find that the whole story of the creation of the world can be told in 600 words.” Two men spoke on the battle ground of Gettysburg sixty years ago. The first delivered an oration of more than two hours in length; not one person in ten who reads this page can even recall his name. The second speaker uttered two hundred and fifty words, and those words, Lincoln’s Gettysburg Ad dress, are part of the mental en dowment of almost every Ameri can. Many noble prayers have been sent up to the Throne of Grace— long impressive utterances. The prayer which Jesus taught his dis ciples consists of sixty-eight words and can be written on the back of a post-card. Many poems and es says have been penned by writers who hoped they were making a permanent place for themselves in literature; but the greatest poem ever written consists of one hun dred and eighty-eight words. It is the Twenty-Third Psalm. 666 LIQUID . TABLETS - SALVE 166 Liquid or Tablets used inter nally and 666 Salve externally, make a complete and effective treatment for Colds. Most Speedy Remedies Known LAND SURVEYING Rural and Urban - Work Guaranteed JACOB C. SHEARIN R. F. D. 1 Roanoke Rapids Mitchell: Leaving Court □ Charles L. Mitchell, former chair- | man of the National City Bank of New York, photographed as he was leaving court during the last days of his trail. He was charged with fraud ulent actions to evade payment of more than $850,000 in income taxes. County Receives First Installment Check For Relief Raleigh, June 7.—Halifax coun ty receives this week the first of four installments of $3,500.00 al lotted to the county for June relief, the Governor’s office of Relief sending the checks out June 6, to be followed by the three other in stallments as the month passes. North Carolina wdl have $651, 300 available for June, about 13 percent less than was requested from the Reconstruction Finance Corporation, and about 20 percent less than the $866,000 received for May. “Reports from all sections of the State indicate a considerable im provement in employment,” the report said. The lesser amount a vailable is expected to be suffi cient to take care of the more pressing needs, especially in view of the general reports of improve ment in employment. Mayor O’Brien, of New York, never goes to a barber shop. He has th ebarber come to his office. As far as can be learned, only one New York cigar store can boast of a wooden Indian. Muscle Shoals Boss Arthur E. Morgan, president of Antioch College in Ohio, is the man selected by President Roosevelt as chairman of the Tennessee Valley ■Development project. Mr. Morgan first gained national attention in, flood control work in North Carolina, Mississippi, Louisiana, Arkansas and Ohio. He gave up engineering to head Antioch College in 1920.. New Yorkers throw away every year 70,000 tons of newspapers. Almost over night felt hats will disappear in New York and straws take their place. Prominent Jurists Will Speak At Bar Convention In July Clarence E. Martin, president of the American Bar Association, ! of Martinburg, W. Va., and Gilmer Korner, former member of the Federal Board of Tax Appeals, Washington, will address the an nual convention of the North Caro lina Bar Association, to be held at Wrightsville Beach July 6-8. Harriss Newman, New Hanover representative, will welcome them and D. E. Hudgins, Greensboro, will respond. Ray Farris, Charlotte, will speak for young lav yers. Pres ident Kemp D. Battle, Roc«:y Mount, will preside. The Saturday morning session will overlap the meeting of the Young Democrats and many young: lawyer Democrats will doubtless plan to attend both conventions and spend the week-end on the beach. HOME FOR VACATION The following girls who have been attending college are home for the summer: Misses Essie Watkins, Margaret Dunning, Vir ginia Bell Vincent, Maria Long, Rosa Heath Long, Betty Gray Long, Priscilla Mullen, Virginia Ogletree, Lillian Bell Jenkins, Jo sie Chase and Mary Patterson. Q)e<cr6orns> uf&eA/. May 29, 1933 WOMEN'S CONTRIBUTION TO THE MOTOR CAR '■ There is some doubt that people care to hear very much about what goes on under the hoods of their cars. ., , ,. +hev The driver knows that "driving qualities" are not accidental they are put there. Ho. the manufacturer creates or evolves those results may SS interest“EIm. He judges entirely by the results he gets in drlV.ell it is not essential to talk "shop"; let us talk Results^ Smoothness3 Drive the Ford V-8 and you .ill find that the engine runs »ith surpassing smoothness, due to its design and the extra p methods of its manufacture. drive Peer. There it is, 75 horsepo.er (.e could say 80) at the d rr^^^ke r^e-sfrr 'ZXt ^ ^ My ^ ^ but ^ j• + ■ nn® +hf> Ford V—8 does 17 to 20 miles a gallon, under average conditions the Fo Ford v_8 has that Of course, car economy is not only a matter of fu . too. but it is also economical in the complete sense—initial cost. operation, maintenance. rnntribution The motor car must not Appearance. This is woman s contnbut . not onl/bT^T but also good-looking. View the Ford V 8 ana y need our comment on its fine appearance. changed the rnmfnrt This also is woman's concern. In 30 years sne cnaug motors .agon ^ each ^ ™:"gS tShJ :il the Other ingredients too.-eolor. good taste, quality, ease, safety, roominess and convenience.
Daily Herald (Roanoke Rapids, N.C.)
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June 8, 1933, edition 1
7
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