Newspapers / The Carolina Times (Durham, … / Dec. 25, 1976, edition 1 / Page 5
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COf.EuiARY:' Prospects Appearing Bettor For Cblbgo Grads Job prospects for this year's college - graduates appear ''significantly better cent. than in the two previous years according By discipline, the strongest ursurge is to .an early season survey by the Colleee Expected in engineering curricula with a Placement Council. More than 600 em- 24 per ceni increase. Next, with a 13 per ployees in an annual survey by the coun cU 'indicated that, overall, they expect to hire twelve per cent more new college graduates than in 1975-76. At this same time last year, a five percent decrease was forecast. However, conditions have improved during the recruiting season and the CPC year end survey in June showed a decrease of only two per cent. Private-sector employers remain the most optimistic. They estimate they will nave sixteen per cent more jobs available cent gain, is the "science and other tech nical" category, with the prospects for Ph.D. candidates being even better at 19 per cent. Business disciplines are expect ed to experience the least improvement, with, a seven per cent increase for all de gree levels. However, a 17 per cent gain is anticipated for candidates with a mas ter's degree in business administration. It would seem that many students enrolled in higher education should again look diligently at their present disci- this year. In contrast, Federal Agencies plines and seek to meet the changing job foresee an increase of less than one per needs of the future. Wise Toy Shopping Important As Christmas fast aDDroaches and Santa's list grows longer, parents and guardians of children should give con siderable thought to the selection of the many available toys. Children need playthings they can relate to - beginning at a very early age. Toys of all kinds expand children's horizons and heighten their aspirations. All toys are educational, not just those that say they are, so parents and guardians must make wise choices. The important thing to remember is WHAT toys teach. Guns and war toys teach children to destroy and fight. Thought-provoking toys and games wil will help sharpen their learning skills. Further positive toy selection can teach racial pride at an early age as well as show that our society is multi racial and multi-ethnic. These toys will help children to love those of all races -and especially those who may be different from themselves. Try not to be sexisf. Let little boys plays with dolls and little girls play with cars. These are important - if children are to take on responsible adult roles. Buy toys the child wants. Children have likes and dislikes similar to adults. One might even ask the child for suggestions. Try to remember to buy toys that are appropriate for the child's age. As children grow, their interests change -often rapidly - for we do live in a well oriented media atmoshere and children learn quickly. Be a smart shopper. Don't buy on impulse; compare prices if you have the time; for prices often vary from store to store. Many popular toys are sold out early, so it is wise to plan the toy selections if possible. Remember toy safety - both in purchasing and in subsequent use. Check beforehand for sharp edges, points and broken parts. Don't buy toys made of either flammable or highly toxic materials. Repair or destroy, damaged toys immediately so that the little ones can be safe. Most important, buy toys you can enjoy with your children. Toys can teach a lot, but the most valuable item we can give our children this Christmas is some of our time. Kirs. Douglas' Mite We have reprinted an article on our Page 1 1 this week which was taken from a recent issue of the United Negro College Fund Newsletter. It is a poignant example of well-placed values something black folk tend to forget so easily and quickly. i The significance of the action of Maria Catherine Douglas looms large. She gave all she had that someone else may have. In the vernacular of the street, Mrs. Douglas "had her head on straight". Here is a black woman who, because of circumstances of her birth perhaps, could not avail herself of edu cational opportunities, but who had an appreciation for education and an understanding of its importance to black youth. One can but muse at the countless days Mrs. Douglas must have spent in household drudgery while her thoughts carried her to horizons far beyond her power to achieve for herself. She must have thought: if I can't myself, I'll make it possible for some black youth, some where, sometime, to have an opportunity I could not have. What a woman! What an example! We hope those blacks in all walks of life - and particularly those who believe they've "got it made" - will read and take serious note. Mrs. Douglas has set an example before us which should also ' To wish you a Merry Christmas and a Happy New Year -for 197 7 6001. Mpiri St. Phon 681-0451 be a reminder that black folks, no matter how comfortable financially, don't control one tittle of economic goods. Look around you, where you are at the time you read this and ask yourself if black folks control the pro duction or manufacture of any item you lay your eyes on, including the clothes on your back? Can we answer 'yes' to one? two? three? Until we are able to answer 'yes', resoundingly, to at least one fourth of the items we see - WE ARE STILL SLAVES! In her last will, Mrs. Douglas has further said to black youth everywhere that the sacrifices of those who went before are something to be taken seriously - to be used as a foundation for advancement, not to be squandered by joking around in school and falling prey to every sucker-bait fad that comes along. We salute Maria Catherine Douglas. Thank God for her life and her final gift. If one among us recognizes the ramifications, then her sacrifices will not have been in vain. We hope the United Negro College Fund will not allow the significance of Mrs. Douglas' gift to simply be entered on a ledger sheet somewhere and even tually forgotten. It deserves more - it's a modern day "widow's mite". . ' "". ' h f 1 if '' ' ' i wmmmmmmmmmmmmmwmmMm - X i ! ; A -i if ;- 1 mm ! ' . i i 'id 4 ?4 " i ii-l mm 'I n A piece of tin can become a collectors' item if it somehow avoids the scrap pile for half a century. R. J. Reynolds Tobacco Co. found some tin plates used 50 years ago to imprint brand names on plug chewing tobacco. Now collectors are buying the plates as nostalgia items and craft material. BUY THE CAROLINA TIMES AT THESE -LOCATIONS Handy I ood Market Corner Bacon & Lawson Streets McCall's Snack & Grocery 1912 South Alston Avenue Mr. John's Grocery 719 Hopkins Street Dowd Street Market Corner Dowd & Llizabeth St. Glendalc Grocery Corner Glendalc & Hargrove St. Forest Hills Shopping Center University Drive BAG Pipe Shop 303 t. Chapel Hill Street Harris' Shoe Shine Shop Gattis Street Garrett's Biltmore Drugs 332 E. Pcttigrew Street Tate's Seafood & Grocery 1301 North Alston Avenue South Square Shopping Mall Durham-Chapel Hill Blvd. Upper level. Center Coleman Grocery 2516 Fayetteville Street Speight's Auto Service 433 E. Pilot Street Neighborhood Store Corner Fayetteville & Duprec Mitchell's Produce East End Avenue Walker's Grocery Corner Carroll & Morchead Knox Street Grocery 1 307 Knox Street Davis Grocery &. Beverages Corner Enterprise & South St. Self Grocery 2133 S. Roxboro Street Hoods Food Market West Cornwallis Road Shaw Valet Shop & Corp. East Corporation Street Evan's Food Market , Burlington & Fayetteville St. A&P Broad Street Byrd's Lo Murk N. Miami Blvd. Dillard's Food Pantry Fayetteville Rd. N Family Dollar WcUon's Village Shopping Center Hood's Food Market Fayetteville St. & Burlington Ave. The House of Clean Graham St. Chapel Hill Ken's Quickie Mart Trinity & Washington St. Ken's Quickie Mart ' University Square Chapel Hill King's Wellon's Village Shopping Center Midway Barber Shop Rosemary St., Chapel Hill i Price's Kwik Mart Gann St. & S. Alston Ave. Quickie Shop Rosemary St., Chapel Hill . Shoney's Franklin St., Chapel Hill Smith's Produce , UnwoodAve. & Alston Ave. Town 'N Country ' Airport Rd., Chapel Hill ' Winn-Dixie .: ' -'- ' ' Alston Ave. & Liberty St. GREETINGS 4e season to our many good friends! We hope your Christmas is bright with ;(fove and joy. COUCH FURNITURE CO. DURHAM, N.C. I t 714 9TH STREET A,s the Yuletide bells ring out their message of good cheer, we would like to extend best wishes to all our wonderful patrons. Its been a pleasure to serve you! OROADUAY-YELLOVJ CAD y 214 Hunt St. . Union BusTwrninal 6S2-6111 Pldcs of Tin Cc:jf3 C.tcmo , Ucrtb Tbclr Velofi! In Gold WINSTON-SALEM ' Hundreds or years ago sorcer ers tried to turn base metals into gold - and failed. But plates of fin salvaged from a North Carolina factory could become worth their weight to gold without the help of wizardry. Tlie key to the value of these tin plates is their rarity. The merchandising division of RJ. Reynolds Tobacco Co.. discovered a group of tin plug tobacco plates thai last saw service fifty years ago. They are embossed with brand names and were used to im print the brand logo on plub chewing tobacco. Reynolds Tobacco oper ates two souvenir stores which began selling the plates in August. "Our original idea was to give our employees an opportunity to purchase a special memento or R. J. nolds," says Gordon DeHaan, manager of the merchandising division." However, DeHaan soon found that many people pur chasing the plates were not R. J. Reynolds employees. "The plates appeal to people because of their he said. There's strong inter est in this country today for nostalgia and collectors' items, and people realize there is a limited quantity of these particular plates." DeHaan believes the supply run out by Christmas. , , , Imaginative buyers use the plates as craft material.. Many customers mount and ' frame the plates for waD plaques. DeHaan says that one man purchased a large quantity and informed the sellers that he was going to ; use the plates like wallpaper. ' The R. J. Reynolds mer chandising division offers the plates at a minimal cost to those who relish tokents of a bygone era. DeHaan says, however, that some custom ers intend to use the limited supply of plates to make a quick profit by reselling them. "One man wanted to pur chase our entire inventory of plates - which would have cost him thousands of dollars. He obviously was looking for an investment, not souvenirs." DeHaan de clined so that employees would have a chance to purchase the plates. The souvenire stores sell plates that were used for Brown's Mule, Schnapps and Sweepstakes tobacco brands. Sweepstakes was discontin ued in 1966 and Schnapps was last made in 1974, but Brown's Mule is still manufactured. Keep dry with Good Gordon Gji. a Bsnun X a iMMNDa fniirtnnmiTt , tit ft f 1 v-jr-i i ym Gordon's Gtn & lorwc: Va ozt. Gordon' Dry nto htghboll glass ltd with tc: Squz i wedge of lime. with tonic. Largest seller in England, America, the world. Super-dry is why! rawer m tu. too neutiwi smuts obtiuid fkom GMion.GrrrsDRYicami.iiiowiu MM j H JirJb Like the star that guided the shepherds and Wise Men, may the love and warmth of the ho liday season light your way to a truly blessed Christmas! Greet ings to all! O01D TD5 CO. CC3W. Malnfc. Durhem NX.
The Carolina Times (Durham, N.C.)
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Dec. 25, 1976, edition 1
5
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