Newspapers / Winston-Salem Chronicle (Winston-Salem, N.C.) / March 17, 1983, edition 1 / Page 18
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P?9< 18-Th? Chronicle, Thurtday, March 17, 1985 black bu; Business Of The Week Where Barbering Ts An Art Form By ROBIN ADAMS Staff Writer "Being a barber is similar to being an artist," says Bracy Bon ham Jr., one of the "artists^^rthe Rite Spot Barber Shop on 14th Street. "An artist works with canvas and creates a 'Mona Lisa.1 I work with hair and I create styles.M Bonham adds, "Anybody can cut hair. But everybody can't be an artist, because it is difficult to do and takes time to learn." Bonham, his younger brother Kenneth, their father, the Rev. Bracy Bonham -- wno is tne owner ana manager of the shop - and a close family friend, Frank Linton, have been in the business for 30 years. At first, the two younger Bonhams shined shoes in their father*s shop, which was on Fifth Street next to an old meat house. "But when we grew up and went to school, we came inW to the business," Bracy Bonham Jr. says. "This is a fami ly business and we grew up with the attitude that we always wanted to do something positive with our lives. always been there to hold us together. We are here in the community trying to set an example of what can be done with the help and guidance of the Lord." He adds, "We are trying to establish a leadership role in this community. And in order to be both a barber and an asset to the community, you have to work hard at both of them." Bonham says that the Rite Spot caters to both men and women and specializes in "everything." "The new style now is the fade-out - a cut where the sides are cut very close and slightly more is left on top," Bonham says. "I like to cut that kind of style, because it brings out the real talent in the art of barbering." In addition to being a barber, Bonham also considers himself a "sort of semi-doctor." "It is necessary to understand the functions of the skin, hair and blood in order to know what you are do ing." he savs. "If vou are not familiar with the skin and hair, it can produce serious problems." And it takes lots of hard work and many hours of barbering and cosmetology school to be a successful barber, he notes.* "My father used to always say, 'Everybody that's in a business can't manage a business and everybody that manages a business can't work in the business." . , Bonham says that barber shops used to h^yea bad reputation but he is trying to make Rite Spot aVprofes _ t ?. _ < i?? ? i _ i _ A _ r r _ J aI_ _t_ ^ _ sionai Dusiness. "you near a 101 or oaa inings aooui a barber shop. Long time ago, a barber shop was known as Business People Banner Graduates RESEARCH company's corporate headTRIANGLE PARK ? quarters and research Winston-Salem native laboratories are in Research Purcell Banner has recently Triangle Park. been graduated from an intensive sales training course Carnation Promotes as the final phase of a Bentley 30-week sales representative orientation program at Bur- Kenneth Bentley has beer roughs Wellcome Co. promoted to Manager ol Banner recieved a Urban Relations for Carna bachelor's degree in adver- tion Co., replacing J. Ed tising from North Carolina ward Atkinson, who retiree Central University. He will Feb. 1. be based in San Jose, Caiif. Bentley joined Carnatior Burroughs Wellcome Co. in July 1983 as an associat< researches, develops and manager of urban relations manufactures phar- He was previously a senioi maceutical products for account executive for th< human and animal use. The Phillips Organisation in Sai Reynolds Industi Record Business R.J. Reynolds Industries dors. We believe that majo Inc. purchased a record $87 companies must take an ac million in goods and ser- tive part in strengthenin vices from minority sup- such businesses, and that i pliers during 1982, and is in our own interest to d i i _ _ ? t- ^ launcnea a series 01 so." seminars to attract addi- _ Purchases by the corr tional business from pany include general cor minority businesses nation- tracting and oilfield suj wide. plies, transport service! Company purchases tobacco leaf, raw food pre from minority vendors in- ducts and a wide range c creased $6 million during other goods and service the last year, and have risen Bass said. R.J. Reynolc substantially since 1975, advertises in approximate! when such purchases totall- 100 minority newspapers, ed $3 million. Since 1969, when R., Marshall B. Bass, vice Reynolds formalized president of Reynolds, said minority business enterprii the company is "committed program, the company an to establishing meaningful its subsidiaries have aj business relationships with gressively sought out an minority and women ven- purchased goods and se fi;. ? . W , ; \ \ siness fl * J F J i I i i 1 WW^B ?^ I ||f jMr ^ ^ - TT^j^^r ^HHBPp-'*. uTR|Hh MipiSPfT^H '' r The Rite Spot Barter Shop has boon a famlly-of Bonham Jr., one of the stylists at the shop, cuts t!? the owner and manager and his brother Is a barb a gossipy place. But wc try to stay away from that," he says. ? ; "When people come to this barber shop, they receive personal attention. From the facials we give to the special way we treat each customer, we strive for individual attention." "Everybody that's in a business can't manage a business and everybody that manages a business can't work in the business." And Bonham's pleasant smile and immaculately done hair appear to be enough to make any customer feel welcome. When asked what is the secret to the family's 30 years hi busiqes^r^ie says, "WpU, we have had our ups and \ downs,vjast lie anybody <else, but we always manage to keep going." He adds, "Sometimes black businessmen hold 1 Purcell Banner Kenneth Bentley 1 Diego and a Los Angeles Irvine in 1973 and a 5 area marketing manager for master's degree in manage. Anheuser Busch Inc. ment and business adr Bentley received his ministration from the e bachelor's degree from the University of Redlands ir i University of California at 1982. ies Reports With Minorities ?r vices from minority vendors surancc firms for employe "where prices, quality of group life insurance. Nearl; g service and timeliness of $400 million of life in it delivery are competitive," surance, or about 23 per o Bass explained. cent of total insurance pur Last year, the company chased by the company, i i- launched a series of with black-owned firms.7 l- seminars for minority and In addition to increasin )- women suppliers "to help its volume of minority pur s, ensure that minorities and chases during 1982 >- women are given an oppor- Reynolds increased its lin >f tunity to sell us the goods of credit with 52 minorit s, and services we need," Bass banks from $10 million t is said. The first seminar, held nearly $15 million. Th ly in Winston-Salem, drew company hopes to improv more than 130 suppliers the ability of the banks t J. from seven states. Other make loans they otherwis a seminars are scheduled this would not make to suppoi le year in major locations minority enterprises in th id across the United States. communities they serv< g- Also m 1982, the com- Bass said. id pany signed an agreement The company also sup r- _ with four black-owned in- Please see page 25 i SS555B55S5SEBSSS55S35555ESSS3B I * H I ? Mratcd butlntM lor mora than 30 yean. Bracy hair of one of his customers. Bon ham's father Is er (photo by James Parltor). themselves down. They are standing in one spot, marking time, worrying about the plight of the black businessman. "But it is the desire we have to achieve that keeps us going. If you do your work and know that what you are doing is good and it is thorough, then your reputation for good work will follow you. People want service and they _ want good service. They want to look good and feel good about themselves. And that's what we try to do here." I 1 I TmAMMC-12 TMBlETC I 1 FOR M1ERGY REUEF 19H2 Dorwy Laborntnrips. Smdoi, Inr . Lincoln. Nebraska 8M.">01 IB ? This advertisement is neither an offer to sett nor a s The offering is made only by the Offering Memorai New Issue $480 i EAST WINSTOl LIMITED PA A North Carolina 1 ft I 480 Limited Partnership Minimum Inviestmei e The partnership has been formed as a North Caro y a shopping center as identified in the Offering N Neighborhood of Winston-Salem, North Carolina, tion, a North Carolina Corporation. C Copies of the Offering Memorandum may I l Venture Ass' e Stocl e 411 N* ' Winston-Salem f I ~ir 4 CochUiloiMMt : I ^r*n|N^%ar ct\mt% *wni?ii?y 4 win# oiumi Tato4M<B?nqu?t) *Cf??<mg Dilh? ^L 'l I 7^^ Bttdg* TIbtN *S?fvtng Tray# Ptettofms Bars P"^k I - *Chiaa Glass 4 S?rv?r H ^ ?Cups CandiMCKM ft '1 *Sauc?rs CnsfCOAi Grills I |*"*i md Omn?r Ptatts Coat Racks lEZ^ I I JlR fl *Tiks Tonte* *r a?i*a utkar* II '' I 'Wedding Supplies Hurricane Lamp* 1 \ VR7 -Punch Plates Stainless 1 v ? *Punch Bowls Flatware V it "Punch Cupe -Silver - M 1 *OW Fashioned Party Balls "Table Cloths Champagne ? - -? Napaina Fountain mm S. STRATFORD ROAD- MB 4-* 765-6560 OLDTOWN...924-5236 |^^^^^^CERNERSVlLlLEj?99CMM1^^^^pw \ . * | I ;u >u., $3^5 U ,1 |;aJ lT* *7995 E2SL *3t9sH I taiscosT km? w* ijmsI H 4-Ooor 0VV3 Accord Vwev I |^!5^6995 ~0B::r *195 I I SJS2T *6995 ?J *2995 I' . ^*lniKI<29951 I *S1 MKIMS I Tft MIRCatT MMC I Ben* 240-0 4-dr.1-owner. I Bobcat Waaon a4t3 I | low oquipptd. _J 1M5 Itivw sjlqoc TRUCKS I Saroocof-Or OTO S2 FOB? fflA HOC I I T9 POHTIAC iCftOC >? 5 | Booo?v*e 4 Df. jyy# si ioro stooc H *5995 %* ? ,ini| | 12HS,-5,#U*5695 S?". | I 'MLTA tpiukp F10? "I ?? |Sin *5295 3?'?*up >5995 I ^cuuw ,499S gggig, ,|Jg 133&S&14995 22BSI,%4995 I I 7* MMSTUK UMC T7I0M SifOOC I Hatchback * * M*m PKk^jp dr " H | tit-SIOT >4695 fn?r >46951 T9MICMY 1/iiLAr 77MTItMris9c.AK I Monarch 4-Ooor *HI?J Scout 40?J I ZtS, *3995, 3s,'""0t",2995 I olicitation of offers to buy any of these securities. ndum. October 14,1982 ,000 M ASSOCIATES RTNERSHIP ? Limited Partnership # ) Units ($1,000 per unit) it ? $1,000 (1 unit) 0 * >lina Limited Partnership to develop, own and operate demorandum which is located in the East Winston The General Partner is Venture Assistance Corpora >e obtained by contacting: istance Corporation iulte 200 iton Building Cherry Street , North Carolina 27101, t
Winston-Salem Chronicle (Winston-Salem, N.C.)
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March 17, 1983, edition 1
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