Newspapers / Winston-Salem Chronicle (Winston-Salem, N.C.) / Dec. 10, 1987, edition 1 / Page 2
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Planning i By ROBIN BARKSDALE Chronicte Staff Writer If you're going into business, * you've got to have a plan -- and you j can take Minnie Ervin's word for it. Ervin has been in business with Ervin's Beauty Services for "a long, lone time" and she savs one of the most important keys to a successful business is the planning. "If you're going into business, you need to plan and work through your plan," she said. "Planning is very important to success. You have to make sure you know what you want and what you're doing." Ervin and her husband, Jakay, ' are partners in their beauty services business. While many people assume that their business is only a hair salon, Ervin says such is not the case. In addition to the hair ? salon services provided at Ervin's Beauty Services, the company offers a full inventory of beauty supplies. The firm offers skin products and manicuring services. Ervin's son, Jakay Jr., a graduate of East Carolina University, recently was named president of the business' barbering branch. Ervin Sr. is the chairman of the board. The company also has a staff of seven, ? i ^ /? . * inciuaing iour memoers 01 me beauty salon area and three in the supply services. Ervin said she made the decision to venture into business on her own because she knew what skills she had and what kind of service ~ sue wanted to provide. "I went into business for myself because I wanted the opportunity to offer the kind of quality in the beauty culturist field that I believe in," she said. "There were also a lot of General Assembly RALEIGH ? Anyone who has bought a "lemon" recently now has someone to turn to, thanks to a law passed by the General Assembly during the 1987 session. Affectionately known as the "lemon law," legislation went into effect in October which allows new car buyers whose can have been unsuccessfully ____: i r 1- .< #? - repaired iour or more umes ior me same problem to demand a refund or a ? fptaefmern vehicle New car buyers whose cars have spent at least 20 business days in the BTai . >s-' Paullette Everett Movin' On Up Lynn C. Golden, center, was recenti mortgage company in 1973 and was Brooklyn, N.Y. Paullette F. Everett, let Salem. Everett has been with Wachov keting group. A native of Washington has been elected trust officer at Fin the First Wachovia Charitable Fund "technical College. She and her hust The Winston-Satan Chror Publishing Co. Inc., 617 N. Liber 27102. Phone: 722-8624. Secoi The Winston-Salem Chron ed Press and a member of the Association, the North Carolina I tion. Subscription: $18.52 per y< add $5.00 for out-of-town deliver t i Entei am is key to J mm m ]i B*.. tJ ^9 PH K rV'sV J :* ? ?;-" ' ?# MtE j >^B JK Vx ?-"? w*- -j ^ f^^fL: * Ku?.v ^ ... ?" - I 'lMaM^ isa .mf Minnie Ervin: There's more to hei avenues I wanted to explore and working for someone else, I wouldn't have gotten to do that" Fortunately, she said, the move was made easier by the fact that she l. i * _ t_ i! _ i a i?: _ - ? ? nau esiaonsnea ner own clientele before striking out into the business world on her own. Additionally, Ervin, a graduate of Lamae Beauty College, studied in New York City with beauty culturist Rose Morgan, at Wake Forest University, Winst&nSalem State University and Tulane University. All of this, she said, was part of her preparation and her plan. "It wasn't difficult for me because I had worked in the same creates 'lemon-ak shop during a one-year period can also demand a refund or a replacement vehicle. Automakers who ignore valid claims can be sued for three times the damages, plus attorney's fees. ine lemon law" covers any defects which would impair the value of the vehicle to its owner, including faulty transmissions, drive trains, electronic systems, brakes and engine parts. The law also includes leaks that would allow moisture to get into the vehicle and cause mildew. Experts consider the "lemon Lynn Golden y elected vice president at First Wac manager of the Winston-Salem reside t, was recently elected vice president c 'ia since 1977 and was manager of co she is a graduate of Wake Forest I 5t Wachovia Trust Services in Winst Is Department. A native of Winston >and, Reginald, have a daughter. ilcle is published every Thursday ty St. Mailing address: Post Offic Td-class postage paid at Winston-^ Icle is a charter member of the Ni Audit Bureau of Circulations, tN Press Association and the North C f> sar, payable in advance (North Ca >. PUBLICATION USPS NO. 0679 * rprise success, Sc ? - i- * ~ HBMr^. **! tk V rr^fkr HK^ ' ^ I''-, I v> "... jitjwi?' f'f 7; y^Sfe Jjl A vi . < i?^y i * # inni Utt|kl *&M* .#- | v mT*h lie*?. MMH^^^BL^gfj^j^H Bfe-'.Sfe.. . r business than just beautiful hair (phol area before going into business for myself," Ervin said. "I worked testing products and I worked with the chemists. I also worked as a consultant I knew the business pretty well because 1 had been very much involved in it" Even after some thought on the matter, Ervin is stumped to find a downside to being in business for herself. However, she said, there are certain things thaT ^budding entrepreneurs must bear in mind in > order to launch a successful business. "The keys to a successful busi\ ness are honesty, efficiency, quality work, hard work and planning," she A j lur uunsumers > law" to be one of the most significant pieces of consumer protection legisla1 tion to have passed the 1987 General Assembly. The consumer protection section of the Attorney General's office estimates that complaints about defective new cars form the single largest source of complaints to the ?Attorney General's office. Consumers? and industry experts brought to legislative committees drafting this leg^ isiation mimerousliorror stories about defective cars and their inability to get them repaired. Leticha Coleman hovia Mortgage Co. Golden joined the ntial mortgage office. She is a native of >f Wachovia Bank and Trust in Winstonrporate and trust advertisina in the mar Iniversity. Leticha C. Coleman, right, on-Salem. She is a tax accountant in Salem, she is a graduate of Forsyth by the Winston-Salem Chronicle e Box 3154, Winston-Salem, N.C. >ajem, N.C. 27102. Bwsfinder service of the Associat) National Newspaper Publishers arolina Black Publishers Assoclairolina sales tax included). Please 10. R1 IP ays Ervin a KS 1 13 \ I rP:"* T'^ I o by Mike Cunningham). said. "I think being qualified is the biggest challenge in a business. You 11 have to have a knowledge of what it's all about and of what you intend to do. It takes studying and preparation. You get a plan and then you work your plan." Ervin, without hesitation, said that if she could do things over she I j would have no reluctance about again venturing out into the buSi- I ness world on her own. "I'd do things exactly the same I all over again," she said. "1 like what I'm doing and I feel we have something to offer the community." . 3e jjjijp' p ' * """ """' ' " ^?i*- - t' UtA iMm \- " "V r\f Mie+in vi i y 110111 i lb send Canadian MisT as a gift, cad 1-800-238-4373. Void where pro . * Vv. "'a'/ ' ; > ' ? 'f ' t 0 r^Drcs^UpYour I Family and HomeWfc I For Christmas I Open An Account Downtown... t JEROMES | smilunmy 721-74741 JeSH^K THINKING I mk * ABOUT I -V%Z COLLEGE I EARN 12 COLLEGE J CREDITS IN SIX WEEKS! Classes Start Soon for I DATA PROCESSING CLERICAL I WORD PROCESSING MEDICAL OFFICE BUSINESS FINANCIAL AID AVAILABLE 11 For Tho? Who QUALITY I r>AI I TrtfM?V#i V/MbL I UUMT ! 725-8701 | ... j2 . ? - ' 9 H ' .' *J& BL ?F^ ?U ' ' ' My; " ' ? ' ! C? I ;.....,..?>i?. ? ?? ?y""^T ~ 9 ; Wk .< 4s.>x? ??.-<- i?<? -^r? *??%" - - ? Jg ||H mmnmm J CANADIAN : I MIST , : "'" ' , v?v.' ! ": W , . ???28S **?* * : -- $ ' , JSJLV **> ?> : ; J - " '. ~r ~ ???&" "v< : , ' '., -:-., > :, = ^ /Try * ,? " *; ^ ' ;:s>v'' ^fcy*p0irCo?ection ?Ne?man Maftua .V " ' " . '. ' ' ',: < ,. Ai-i; . "v1 . .... v .... * -.. >* : : ^ . V.:r;^:V^v * .- ;V;'; : "' " ' '. ;? "* - * i ' . ' X '' * * - S> * .%:??? . ? ;r . ' ' \ , . \ }
Winston-Salem Chronicle (Winston-Salem, N.C.)
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Dec. 10, 1987, edition 1
2
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