Newspapers / The Charlotte Post (Charlotte, … / April 20, 1978, edition 1 / Page 5
Part of The Charlotte Post (Charlotte, N.C.) / About this page
This page has errors
The date, title, or page description is wrong
This page has harmful content
This page contains sensitive or offensive material
J Dealer* Soy BFG'ii “The Advantage” Is “Best Tire Yet” AKRON - Independent tire retailers from California to ■Connecticut are saving the new BF Goodrich Tire Divisi ion 70-series radial passenger ure "The Advantage" is the best radial passenger tire they have ever sold Dealers report their custom ers are equally impressed with the new product. BFG recently questioned in dependent tire dealers, who market Goodrich tires during a study of initial reaction to the new tire Among those dealers who had mounted sets of " The Advantage" on their ow n cars, 81 percent claimed the tires were much better than other radial tires" or "the best American radial tires made," the BFG sample Many 45 percent of dealers who had switched to The Advantage ' rerortedthevhad removed sets of a major for :eign competitor's tires favor of the new BFG product. S Jack Fleischer, director of marketing research for the BFG Tire Division, says in his some two decades of experi ence in market and product analysis, he has never seen such a positive dealer response to a new tire. “We set out to routinely obtain dealers' personal eval uation of the tires' perform ance and explore consumer reactions apd, frankly, the results have been amazing," explains Fleischer. At least 90 percent of the dealers who were able to make valid comparisons were "very satisfied” - the highest rating on the BFG question naire - with the tire's wet and dry traction; its handling in snow and at high speeds- its ease of balancing and appear ance. Eighty-one percent were "very satisfied" with the smoothness of the ride; 47 percent with handling on rough roads and 52 percent with the quiteness of the ride. Usually such ratings - even on a unusually good product - would run with only about 70 in the : A number of dealers expres sed confidence in the tire based on the race-proven tecb nological advances incorpor ated into the product from ihe BEG line of T-A performance tires such as the rayon Duro gard folded belt system and the dual compound tread con slruclion "The T-A has been tested and proven on track and street and our salesmen have a lot of confidence in the line BKG has built that same heritage into "The Advantage." says "Captain” Jerry Bayle, Englewood (N.J.) Tire Distri butors at Englewood. NJ Other typical dealer com ments noted during the poll: "1 honestly feel it's not only the best tire Goodrich has evei made, but the best radial on the market today." says Dom Mongell Tire Service, Conn ellsville. PA. Near identical testimonies hailing “The Advantage as the “best BFG radial yet", were made by Joe Durbin. Jr. of Joe Durbin Tire Co.. Ow ens boro, KY and by Jack Wimer, Miami Sales Co., Miami, OK Others expressing similar sentiments include John Bale Tire Center, Bowling Green, KY Perhaps, most enthusiastic of all dealer comments was the one expressed by Howard Brady of Brady’s Tire Country, Inc., 3755 E. Indepen-' dence Boulevard., who says the tire is “wonderful, won aertui. As important to the BFG market study team as dealer opinions were customer com ments about the new tire. “According to our dealers, consumer enthusiasm seems to match their own,” Brady says. More than 90 percent of the dealers who recorded custom er comments about “The Advantage" say motorist were “positive” about the new tire with most citing ride quality and appearance as the significant advantages. Reflecting the strong positive consumer reaction to the product is the sales strate gy of William R. “Willie” Hudson, president of Tire's is ion sales people, “The I Advantage is the “Hottest’ mass market radial tire pro duct ever introduced by Good rich. _ ' - s . uunuii IC.A1M nuiNUKtU BY NCCU ALUMNI nciuieu auove is i nariouean /vnienor j Adam (center' receiving the distinguished alumnus award from Mr Roger Gregory (left i. president of the National Alumni Association and Mr Julius P Holley (right . president of the Greater New York Chapter of NCCU Alumni Association Mr. Adam was recently honored by citizens from the Greater New York area during a Special Testimonial Dinner Many illustrious alumni and friends from throughout the country joined in the evening of fesitvities and fun. The affair was held at the swanky n • 1 /il i rastside tJnn Meets Witli Mrs. Snow Mrs. Cornelius Snow was hostess of the Eastside Liter ary Club last month. The theme was a skit entitled ' Re surrection-Crucifixion," an Easter program by Mrs.Min nie Hethington. Members present at the meeting were Ms. Rose Ing ram, Mrs. Lemuel Turner, Mrs. Ola Jenkins, Mrs. Corin ne Sealy, Mrs. Annie Young blood, Mrs. Geraldine Brown, Mrs. Essie Chambers, Mrs. Lutisher Cureton, Mrs. Mary ...12 Noon Tuesday is the dead line for placing your news items and photos in the Char Jamaica (NY) Le Cordon Bleu The honoree holds several pet-projects very close to him Among them are the Brooklyn Magnolia Tree Foundation, The American Ked Cross, the Omega Psi Phi Fraternity, the Finance Committee of the NCCU Alumni Association, and the Board of trustees of Mary Holmes College, West Point, Mississ ippi of w hich he serves as President He is the son of the late Professor J. J. Adam and Mrs. A. E Adam of Johnson C. Smith University. Pic 6N Pay Names Grant Sales Director Richard Grant has been appointed to the post of region al director at Pic N Pay Store, Inc (AMEX) The announcemnet was made by Talmage Tyler, vice president of store operations, who noted that there are presently six regional sales directors in the 379-unit self-service shoe chain. As regional sales director, Mr Grant will be responsible lor ail phases of opera lions of an aggregate 66 Pic ‘N Pay stores and leased departments in seven states, which include North Carolina. Ohio, Virgin- , ia. Maryland. Delaware, amt Pennsylvania He will oversee the performance of all person nel in these units and of the S district sales managers who maintain supervision of their respective store groups £^^rewmjn^*i^£^a)MLn June 1*77, Mr. OfM mi employed nr if jmmt by flit Miles Shoes Min of MM ville Cory . where he rme from selosmee to ihetrtrt , isles manager o4 m arm encom-peaaing stores in New • i ihkT7 V'u!cociin7_lijmrlan<I, Virginia and Washington D C I Reed the Charlotte Peet , - each week g- n iM na— VOTE ★★★★★★★★★★ F S R H E F E E O R M R I A F N F ; NORMAN CRAIG FREEMAN ********** 4 " _ j PERSONAL HISTORY ^ Life long resident of Mecklenburg County Married with four children M Former Charlotte City Police Officer ^ Former magistrate in Mecklenburg County + Attends Steele Creek Presbyterian Church ♦ Member Steele Creek Masonic Lodge No. 737 M Member American Legion Post No. 380 * Member Army & Navy Union , presently f . adiutant & Pay Master, Former Commander — Craig Freeman proposes changes In our present pounty law Enforcement system ■ 1 K IMPROVEMENTS IN JAIL K CHAIN OF COMMAND ► CITIZENS REVIEW BOARD * SALARIES It (the present level It is below the city level) A VOTE FOR FREEMAN IS A VOTE FOR CHANGE lor by Nor.nan Crate Freemm WlLKINIOli MLYD. U \ MATTHEWS STORES .. for 1.00 | f.rrrn Swords..J for 1.00 < >ron« ...I, for | QO ? Opulinr (.minimi .2 for 1.00 Ki'Mnc (.minimi...2 for 1.00 \>Mirlr«l I’lulit-.. IO for I 00 EXTRA BONUS EXTRA EXTRA BONUS GtT MH7 HSH K» 'S«7S ?0 GUPWCS POT.*1.00 J f MATTHEWS STORE ONLY^ K#li* I'aralirrM ..'#,*»*» *■« t *nar.e. . . . I K— . J I ‘I *i pr | «-* 1 aranlala* . .. I t '* • r«. Ilrmtll I 4ii.ll I luba. .1.00 SALTWATER SPECIALS Sfftp# Dorman.I SO Dommc DomieK . . I SO U»lut Darmah. I .SOi ^WILKINSON BLVD. ONLV^ Mrir.'m ( h IiImU *»o«-n|i>fi.2.‘Mt llnrhnrili. I I tn f fn I it 11 mil. | ifjj l\ns(M'r;iliis...2.'Ml \iirnlns. | i»n ^r,ce* Good Thru M<xch 25 TROPIC PET SHOP ""xrss&r* I MATTHEWS N C PH 147-5*45 m *™'sl 0«N * OATS A WWW aOSPTT WTONRDAT "Vintage has what I’ve been looking for. Terrific menthol taste with low tar.” I ■ _ ■ M “To me men' 9 thol taste is pleasant W: and enjoyable. I’ve M always gone for it. 'Ij “But when the ^ stories started about higlvtar smoking, I knew* they were talking about menthols, too. “So I tried j the new low' i. tar menthols. They just didn’t have it. Pp “In fact, ¥ with Vantage Menthol I k J didn’t give up V a thing. Except a lot of tar.” Herb Li trie “A friend recom mended Vantage Menthol. And 1 tried a pack. That did it. Va n ta ge gave me the great menthol $ pleasure I d always liked. * I Menthol, Regular, and Vantage 100’s. ! \&ntage. A lot of taste without a lot of tan W8rning; The Surgeon General Has Determined v That Cigarette Smoking Is Dangerous to Your Health. ruife iimg "m',o?mg mcoin* MtNTHOi w mg \m~ o i m% wcHm ». tm c^iwm. __fic R«wi AUG 77. FIITCR 100 s 11 mg iw n 9 mg mcoM* m pm Cjtrtm by Ftt mtHtmL — 2
The Charlotte Post (Charlotte, N.C.)
Standardized title groups preceding, succeeding, and alternate titles together.
April 20, 1978, edition 1
5
Click "Submit" to request a review of this page. NCDHC staff will check .
0 / 75