PAGE TWO
B* '* ! The dawn of a new season and t hat season autumn! Every woman i s asking, “What shall I wear?” As
i she turns from the flippant informality that is summer’s to the more varied and defined requirements that
' belong to fall and winter, she will find her question fashionably answered in this early display of the mode
for fall, 1927. A new note is struck in the fashions for this season, modes that indicates a very inter-
IpRSBI esting attempt to break away from the tailored regime that has held sway for so many seasons.
a Everybody Come Friday Morning, September 16
M#Ssflnnouncem«nl
Hfall coats flare
grhe new Side Flare is beautifully rfnd
. gracefully accomplished in this model* of
black cadina, bordered with Russian fox.
Velours, Broadcloth and Velice. Trimmed
in Fur. Priced
IBBh $22.50 T 0 $65.00
WMCN ITSTEATIME
SH4 Dresses such as the one illustrated of sheer
I VSfl tucked chiffon and all-over lace are charm
mg. Lovely new fall creations are here in
the newest colors and fabrics. One lot
Beaded dresses, the newest thing in pastel
!S9J9S $16.50 “ $24.95
AJCOAT FOR7HE MISS
/ u!®/VX trimmed follow closely
/ , \ /sj n the footsteps of the
fsl WkT coat mo<^e or °^ er ®^ B ‘
si§P V $5.95 “
gj II $19.95
We have a complete stock of New Fall Merchandise. Not
coming but here to show you, and it will be to your advan
■
tage to look things over and select. So many of our best
numbers were picked off the rack and you have; a chance to
see them. Come early we will be glad to show you through
» +
all Departments.
.♦ . ...
■ _, 1— ".y ■ —— * ” • 1
v . A ■ ■ Y'' "
Our Biggest Hit this Season has been our Gage Hats. These hats come in big head sizes.
Also regular. We have made special price on these Hats d* A QC
These Hats will compare with Most hats at $9.95 „ V
Also have big assortment of Misses’ and Children’s Hats in all £|Q to
the newest shades • t/OC wUi</0
Other Ladies Felts J UP |
We have a Beautiful Line of Novelties in Corduroy Bath d AQ to d*| A AC
Robes. Silk Gowns and Negligees. Priced from W . wl t*vO
Rayon Bloomers and Teddies in all the good shades > Ofi
Priced from t i/C wl««/0
• *' i
—"— - ■ - —1 ■ ■■■-.<-■ ■ -- - -
We have Coats to meet the demand for our Customers AC to AAC
Fur Trimmed, priced fDi/mi/tJ |
Don’t Fail to See Our Big Stock of Children’s Coats and Dresses—-
9g c “$4 98 c '“" Pri “ d $3.95 “$9.95
,■; 1 ' ■
Just arrived —big lot Ladies’ and Misses’ Sweaters. Just the thing for house or school wear
Ladies’ Sweaters $1.98 “ $5.95 Misses’ Sweaters 98c " $3.95
The Manner of the Mode in
1 MILLINERY
In Our Millinery Salon —Modes of
Distinguished Simplicity f
A. From Paris, New York and London.
yj? / The mode has up her mind to , JK*
ft stick to the close-fitting skull-cap type •'
y M , « and so we see many of them introduc
% llli§ a S fl i n l n the fall collection. Felt, , y
if velvet and soleil are the favorites, but f
\ never smarter than when it is *
combined with velvet. Prices ranging §
w f, ” m $1.98 T 0 $9.95 kJ.
' "" ' " inn wfi - i ' 1 ' ' " ■« '
STORE
iHE CONCORD
- -- ■
SATIN IS A FAVORITE
Satin, always a favorite, contributes so
many and such unusual versions to the aut
umn frock vogue that its success is assur
ed. Vejvet is the smartest trimming.
Satin Dresses 05 S 9 95
THE EVENING MODE’
Straight back —slender hips and the full
ness massed in the skirt front —that s the
satin evening frock mode for fall. Beauti
ful models in black and colors.
$9.95 T 0 $24.95
FOR THE JUNIOR MISS
Just as grown-up sash- 1 /JkV
ionables come to Belk s jf| A
to outfit for every new f W/
season, so their almost
groWn-up daughters fol- ilHr/nn
. 1ow t suit and find here jll jjJ
the modes of youth at al l jri
their best.
52.98 T 0 • \
$5.95 I
>%sSv^2l
Thursday september