PPww
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E YOU
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ATTEND
here's good news for you
-.-READ EVERY WORD
f *
The New Deal is bringing back "Good Times" with workers going
back to their jobs in various industries. New jobs are being created
for thousands and thousands of people all ovfcr the country. One new
inustry is responsible for thousands of new jobs and millions of dol
lars m revenue tor the government.
...With the advancing pno3s of cotton, grain, etc. other commodities
win naturally ^uvance accordingly, in iact the manufacturer and
wholesale houses are beginning to advance their prices too.
We are thankful indeed tnat, our new Spring Merchandise was
ourciiased at tne lowest pnces which enables us to pass these won
der values on tp our friends and patrons.
We truly believe the depression has run its course and we are now on
the hign load to prosperity and normal conditions. Now is your
great opportunity to avail yourselves with the many bargains pro
vided for you in our big opening s ale. Spend your dollars while they
have their greatest purchasing power.
m
A gciiii'tii1 l>ai?:tiii ( 1M)
yard'jj spin, J motion at l<-<
than vvholi sale price. lo<\
value. Op. uini; Sale. i? r
spoo'
fc-3:
AJbout Our New Store
A new fitor>--modern in every detail-another step for
ward for 83i old reliable firm. Our business h&3 grown to
the extent that we needed more room t> properly display
the file lin of mcrchand t: demanded by the pub ic.
It has b*^n tht po'icy of the Leader Dept. Store to
please its pa '.rotas and to display the newest styles of qual
ity merchandise aa fair prices; that poli.y and the loya1 ,J
jupport of cur friends and patrons made po sible our suc
cess and rrr-id growth. As Sylva grows we grow.
Big achievements in business are the direct result?
of confident in man or company. Our six years of suc
i". f 1 m" chandismg in Sy va is a conspieuortr example
of what cp-i be accomplished through ReJiabilily, Sorviee
wd ^air Prices.
Wo are :ndeed proud of our new homo a^d the j*ne
new Spring Merchantliso in every department, You aro
v in- i '} to o r big owning end sup
d.i v;Ml th'S" e tr^wly low priccs prevail
JBR m ?
/VI er's a"^ Boy's Overalls
"Red Amw" and "Hod Axe' It rands, heavy weight
(220 Deni :i) Tripple stitched, full cut with double pock
and d > '.bin cross suspenders. For Opening .iflle only
BOYS AL!, SIZES MEN'S ALL SIZES
mi
4 4c
59c
Ladies Hose
44c
Thrilling"
10c
Alluring new spring shades. Full fashioned of pure
thread silk chilTon and service weight. Reduced for
the opening -~L
Are these values in Ladies Rayon Silk Hose. All
wanted shades. Well worth !i5c. NOW -
Millinery
Things are happening to our new Spring Hats
Charming Things? Spring calls* for new huts. Many
delight fid ehanges in the styles and you'll be pleas
ed with our wondeiful selection. Priced for our
(.I'-ind Opening at
49c 98c $1-98
ANKLETS
Children's Anklets, Rayon, Silk and Mercerized.
From the smallest to the largest sizes. Very do?ir
aliie colors. SPECIAL AT
10c
PLAY SUITS
Genuine ''LADDIE" play suits, Cover-all style, made
of solid color ifuimbra and hickory stripped ma
terials. SALE PRICE
?FA S +H | O r| f AVO^j T? 5
Smart New
Spring Frocks
<v*
V
L,
'^1
m
,'alue - Giving Event Begins
V" ' ?<& ?- o
28th, 9:30 AM
Ladies Suits
and Spring Coats
Ladies Suits an<J Spring Coals
in ua array of re\r stylie ami
beautiful now shades. New 11 r
rivalu just in time for our big
Opening Event.
?:v>oially Priced t.
Men's Suits
IDS
[a. m.
|ton away abPnlutely
Men* Suits made of fine all wool fabrics^ conservative
and yountr men's models. Not ou'y for spring but all
year around wear. If you are in need of a suit here's your
oj>;M>-tunity to buy a suit at
the price the pnnts alone should
sell for. Special Opening galo
Price. ....
eed of a suit here's your
$6.95
Childrens' Shoes
Slippers, Pumps, Straps, Sandals and Oxfords for boy.*
and girls. Patent leather, kid and calf in all color*.
Mother don't fail to supply "
\ ... . /
tho children with high grade
shoes at this low price. Values
to $L60. Special at ..
and calf in all colors.
79c
The demur*, '.he exclusive a.!: I the fetching
styles in new Spring Frocks tVc exceplion
al values and .iust arrived fi m the Kew
York Market, The materials . re exquisite.
One large group in all size-.. Wry special
at
'?'??-rA
$2.87
Another group including chaimiug prints
and fine silk crepe, also spor; styles. Val
ues to $10.50. NOW
$4.98
Men's Dress Shoes
Men's and boys Oxfords, new s;ylc.?, well built throughout, Spec
ial at $1.10.
Mens new Oxfords in plain toe <>i- cap toe, ab-o sport styles, Com
position and solid leather soles. Opening sale price $1.08.
$1.19 a,,d$l-98
[we we art going
P Everybody is in
9.A.M.
Men's Furnishings and Shoes
? - - - TAT/\ni/ OtIAl
' SHil to
? i.
fci' o. rage
.1
ich
AY v
'??'?U 1' ,
l> Tin
11 ^AY, To Prepare
Men's athletia Union Suds,
nil s:/ch. MOW ?
M il' i Shorts and Athletic
Shirts. F.ACII -- -- -- ? ?
Mm# Silk four - in - nand
li s, N'iw spring coors
Mens Sweaters, hleiv?lt*s
r Ip ?v. ?r sty is for j-j/rnipr - _
? i J 1
Mm* Hose, rayon md lisle,
f ncy and plain colors
Men's Work Shirts
Blue chambray work shirts in all
sizes. It's not our hghest priced
shirt font it's well n:ado of good
material and a bargain -j /\
at - - ? ? - IsfC
Men's Work Pants
Men here's a red hot value. Work
Pants made of extra heavy dark
blue dfcuira (220 wt.) t ripple
stiteJv'd. full cut in all sizes. They
are the famous Wear-U- m ?*
Well brand. Special at .. ^OC
MEN'S WORK SHOES
Men's slain too work shoes strongly
built, genuine "Uskido" Sole*. A new
pair at what vou ordinarily C\C}
pay for half soles. SOW J/OC
TROUSERS
Men's hifh errede dress pan ts iji mix
tures and plain dark colors nicely t ad
ored, priced except lonaJJy low
for Our Op- QO
fningl Sale V/OC
Anient Store
Men's Hats I /Tennis Shoes
I ^
North Carolina
Fine 'Ight weight felt lints
just arrived. Spring styles,
(liny, tan and other new col
ors.' SPECIAL
Hoy? Tennis Shoes, sizes
2 1-2 to 6 and what a bar
gain. SALE PRICE --