Newspapers / Daily Tar Heel (Chapel … / Dec. 8, 1978, edition 1 / Page 5
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Friday, December 8. 1978 The Daily Tar Heel 5 Wee raise, due to complimentary books IRepoint ay marketiing adds nearly 1 5 percent to Ibook cost By DINITA JAMES SUIT Writer One of every 10 textbooks printed in the publishing industry is given away to professors or graduate students to promote Dook sales, Books and Bucks, a publication of the Association of American Publishers, reports.; "Fifteen percent of every dollar goes to the marketing of a book," the publication reports. "An alarming number of complimentary copies are sent out to do this marketing. These complimentary copies are the largest single expense of marketing after the cost of maintaining a sales staff." Richard Sebastian, a sales representative for McGraw Hill, visits the UNC campus four or five r times each year. "Complimentary copies add to the cost of books," he said. "Publishers send out hundreds of thousands of free books each year. But it's the only way we can sell a book. We have to get it in the hands of the professors teaching the course." James Bowman, vice president for marketing at McGraw Hill, said the complimentary copies must be sent to professors and must be considered one of the primary expenses of promotion. "The percentage prices are raised because of the complimentary copies is small on the whole total," Bowman said. "It can be as much as 5 percent or maybe a little more, depending on how the book does. If we send out 10,000 copies of a freshman English book, and it does terribly, it might amount to as 'much as 50 percent of the cost to us and. therefore, the cost to you." David Yelton, sales representative for Holt, Rinehart and Winston, said the percentage complimentary copies increase the price of a book is rising. wf I had to define the percentage of the price per book that the complimentary copies make up, I couldn't do it. 1 know it is minimal, but it is getting higher every year." 1 Several UNC professors said they don't think the complimentary copies' could have any real effect on book prices. "I can't believe that the complimentary copies have a great effect on prices, but I have no evidence either way," said Peter McNamara, director of freshman and sophomore English. "The ability of a publisher to contact the potential market for a book is an important consideration in getting the books 1 author into use said George Kennedy, classics professor. The advertising that publishers do is, if anything, inadequate. I'd like to see publishers send out more free books." Bowman said McGraw Hill welcomes the return of books that are not adopted for use as a text. "We'd love to just send a chapter, but the. professors say, 'If you want us to review your book, we have to see the whole thing. We encourage them to return it if they don't intend to adopt it." Sebastian said the complimentary copies do add to the price of new books because professors sell them to used book dealers. "The controversy in our business and among academians is that they sell our sample copies to use book dealers. The Carmiiia I The Carmina Consort will present a program entitled' In Dulci Jubile at 8:15 tonight in Gerrard Hall. The concert wil tell the Christmas story through the music of medieval and Renaissance composers. The consort, composed of nine area musicians, is now in its fifth season. They specialize in early music performed on period instruments. L v-:jcx:-:' s.- . k i if' - i. M7 I) v rl M V irmriniimrTivi LAST CHANCE before you go home for Christmas. Polarguard , down vests and parkas; Booties, wool sweaters, socks, knits, gloves, shirts and caps. Chamois, flannel (men's & women's) courduroy and wool shirts. Sleeping bags, packs, tents, t-shirts, etc. Come in and find something to take home with you! All sorts of neat, useful gift items. HAW RIVER RUNNER'S EMPORIUM 211 E. MAIN STREET CARRBORO 967-9681 OPEN 9-6 MON-SAT TODAY'S CROSSWORD PUZZLE ACROSS tarians 1 Casein 54 Tunnels 5 Foundation 58 City of India 10 Recedes 59 and only 14 River to the 60 Gist Baltic 62 Backward 15 Cognizant 65 French city 16 Tight ' 67 Harbor 17 Briar 69 Canada-U.S. 18 Stately lake 19 Cruel one 70 Relative of 20 Leaves hur- etc. riedly: Slang 71 Man's name 22 Simmer 72 Avatar of 24 Before Vishnu 25 Leaves out 73 Agts. 27 Level of 74 Unkempt command 75 Strip 29 G.I. booty: 2 DOWN words 1 Steals: 32 paper Slang 33 Luau dish 2 Caucasian 34 Hawaiian language windstorms 3 Swear again 36 Shelve 4 Vague 40 Exclusive . 5 Saloon seat: 42 Pertaining to 2 words ear-part 6 Reverence 44 Leo, e.g. 7 Droops 45 Service 8 Angry 47 Page 9 Pick out 49 Young man 10 WW-II initials 50 Tax agcy. 11 Hard roll 52 Certain On- 12 Donkey UNITED Feature Syndicate Thursday's Puzzle Solved: Sl T I A I O I Y I 1 lol s I e Fl mo S I S I I R I Q I N I j A I R I E I A a nip g r aInItI IoT" 1r In Is e I " j F j L A N I G j E j S I 1 a I w j p j s j 1paw I I I N I s O p e l E I klslllfsl I E V E s ball1 ap" ft i u 1 6 "I s Hi"6 E I r r""fs t IoIh I el hrprt I a I I s 1 6 1 p I It I e I Jwr e Is t 13 Painter Jan 21 tooth 23 Pronoun 26 a gun!" 28 Of an age 29 Addenda: Abbr. 30 Source 31 Banned 35 Epsom 37 Two-sided 38 shark 39 Ceases 41 Narrow margin 43 Traditionally 46 Decline 48 Blades 51 Snatches 53 Dilutes 54 Blunder 55 Join 56 Kind of tire 57 Metric unit 61 Hounds' quarry 63 Long open ing 64 Trim 66 Some trains 68 Firearm: Slang b k C r p 16 17 13 15 i iio 71 u 13 U 15 " 16 17 1 19 20 ' ' lT" 55 27 28 : ITlSo ' - 33 mmmm 34 SIT" """"" 36 r" 37 38 39 4 42 . , 43 44- """" """" 73 g 15" IT" 52 53 545556 57 58 59" 60 61 " 364J 63 64 g- j5 - To 7T u AED holds last blood drive of semester Alpha Epsilon Delta, the pre-medical, pre-dental honor society at UNC, will hold its last Red Cross Blood Drive of the semester from 1 1 a.m. to 4:30 p.m. today in Great Hall, Carolina Union. AED's goal for the drive is 150 points of blood, which AED representative Bobby Wainer says is needed badly for the Christmas season. Anyone who has not given blood in the last two months is eleigible to donate. No appointment is necessary. used book dealers, in turn, sell the textbooks to student book stores at less than the price we have to charge the stores. We lost $15 million in the book industry last year because of this practice. This loss is tacked on to the price of the books of all publishers, and the students ultimately end up paying that." Publishers representatives have sales techniques other than sending out complimentary copies. "We try to know the weaknesses of the book a professor might currently be using and discuss the weaknesses in a soft sell way, Sebastian said. "I have cocktail parties for professors and graduate students. But we're not a bunch of shysters. We're not in it to make a fortune. Were quasi-educators ourselves- hi I PoHanen's Mill COUNTRY STORE A REMINDER OF YESTERYEAR 1 , Peterson's K13 Country Store: Invites ycj to Christmas shop with us Com sco us for: Antiques. N.C. crafts and needlework, pottery. leather goods. Nye jewelry, split-oak baskets, quilts and spreads. Handmade Christmas or- and stuffed toys, woven and braided rugs, chair cushions, soaps and candles. Also. jams, jellies SPECIAL ATmCTO Pamela Barefoot will be at Patterson's Mill Sunday. December 10. 1978. 2-5:30 to autograph her book yules t Histories. Holiday Hours: Thanksgiving to Christmas Moo. -Sat. 10-5:30, Sun. 2-5:30 ?and honey. V L4 1 Naurv .n. Route 6, Famnton Rd. 4m3estast of Chapel HIS between Hinray 54 and Old Durham-Chapel KII Rd. 544-2047 66 Va7 LJJ o )1 S CD D I )0QQv C3I7 LP o a if you can find a better Ipfice on hosrs ctsocSio components I will pay you the difference! 1 have the best Free Guarantee in the business Fife Years on parts and Babor for all home audio components! 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Features Auto-stop mechanism, power indicator lamp, locking fast forward KOSS HEADPHONES High quality stereophones have the K6A's low angle dynamic drivers for exciting sound HISTORIC CARR MILL VILLAGE 100 N. GREENSBORO ST. 929-842S CARR MILL MALL i n i I KM HARVEY'S WEAVER STREET FIRST APTIsfCH UCH ; CHAPEL HILL Sale Ends Dec. 1 2, 1978. n n n u uvrULJ va7 Hcvvc!oc5 Havsycfolt? HlBIII l" Vi 1 SOUTH SQUARE MALL UPPER LEVEL- PICCADILLY 1 US-15501 Bl 493-2212 . DURHAM CHAPEL HILL imn CHAPEL HILL BOULEVARD 1 Tie
Daily Tar Heel (Chapel Hill, N.C.)
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Dec. 8, 1978, edition 1
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