NT
4The Tar Heel Thursday. May 28. 1987
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By PATRICK RADFORD
Staff Writer
When the owners of Bub
O'Malley's opened the bar, they
intended to attract the students of
Chapei Hill and give them a new
place to go.
And so far, they have been very
successful at doing this.
After Sam Shaffer and his wife
Cynthia closed The Last Resort
restaurant in March, they and
part-owners Greg Bercowy, Mike
Stout, and Ben "Bud" Wysor
opened Bub's on April 14 and
business has been great for them
ever since.
"This place has been packed
almost every night since day one,"
said Greg Bercowy, who was one
of The Last Resort's waiters. "We
felt that by providing good cheap
beer and a friendly atmosphere, we
could give the Chapel Hill students
a bar that does not cost an arm
and a leg to have a good time."
The problem with The Last
Resort, Shaffer said, was that the
restaurant, which featured entrees
of prime rib and veal, was really
not oriented toward students.
Shaffer and his wife felt that the
restaurant's location, at the down
town end of Rosemary and Frank
lin Streets, did not draw the
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business that a bar could. So when
Shaffer opened Bub's, his inten
tions were to draw a very diverse
crowd and compete with the other
popular bars in Chapel Hill.
Bercowy said that the food
menu, which includes cheesebur
gers, french fries, and other inex
pensive fast foods, gives people on
campus the opportunity to eat at
the bar, have a beer, and spend
under three dollars.
"You really can't compare Bub's
to any other bar in Chapel Hill,"
said part-owner Mike Stout. He
felt that other bars downtown
have their own identity, which
causes competition.
MI feel that Bub's is a combi
nation of other bars in town," said
Julie Rowe, a graduate student.
"Bub's has cheap beer prices, a
great juke box, and good food
what else could one ask for?"
Bercowy said he had been to
many college towns before and he
felt that Chapel Hill really needed
another bar to satisfy the students
needs. "I strongly believe that
through good music, fair beer
prices, and a friendly atmosphere
we can do the job," he said.
It did not take much time or
money to convert The Last Resort
into a bar. A few walls were
knocked down and some tables
and benches were built to replace
the 94 chairs that were in the
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Owner bartender Sam Shaffer behind the bar at Bub O'Malley's, formerly The Last Resort
restaurant. "Everything went
pretty smooth in converting this
place into a bar," said Bercowy.
"I believe that the biggest advan
tage that we had in starting a bar
is that we all had some type of
restaurant or bar experience, so we
had a general idea of what would
appeal to the students."
Bercowy also felt that another
advantage the bar had is that it
only employs five people, who are
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all owners, compared to the staff
of 30 that the restaurant used.
Bub O'Malley's Pub acquired its
name from a small wooden wine
cork carved like an old man, which
was dubbed "Bub O'Malley."
Shaffer purchased Bub and the
rest of Bub's family when he
owned Troll's bar. He used Bub
and his cork family to entertain
the Troll's customers and Bub
soon became identified with
Troll's and Shaffer.
"One time Bub O'Malley was
paged at a Carolina football game
Two minutes
for Calabash
Every second counts when you're
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that's always less than two
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where the cookin's timed
m seconds
i
m
'A
- 0.
to meet someone at the gate," said
Bercowy. "It got to the point that
some people thought that Bub was
a real man."
Shaffer and the other owners
decided that since Bub O' Malley
was such a popular figure, they
should name the bar in his honor.
"The O'Malley family can be
found on top of the bar's beer
selection just behind the bar, while
Bub sits on the cash register and
counts the money going in and
out," said Bercowy.
is too long
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