Creative Marketing
An Art To Help The Arts
The arts have traditionally
been considered the sphere
of dreamers and visionaries,
an area where business ex
pertise has no place. In truth,
this is a distorted image ?
success in the arts word is
almost always the result of
businesslike planning, pro
motion and evaluation by
artists, administrators and
promoters.
These days, a troubled
economy has made the
ability to use sophisticated
business techniques even
more important to the arts.
Many administrators are
learning how to apply the
principles of marketing in
ways that insure the success
of their programs and help
them serve the needs of both
artists and audiences.
Merle Creech, director of
the Duplin County Arts
Council, is such an adminis
trator Merle recently at
tended a workshop on mar
keting the arts held Nov.
18-20 in Raleigh, sponsored
by the Association of Col
lege, University and Com
munity Arts Administrators,
a major professional asso
ciation. which drew parti
cipants from all over the
country.
. Creech and other arts ad
ministrators worked on a
number of vital techniques
during the three-day session.
These included market re
search. arts pricing, evalua
tion methods and ways of
developiig a marketing
planning framework. In ad
dition. participants learned
how to set goals, develop
objectives, establish
priorities and communicate
through the media. Sessions
were led by experts in the
marketing, business and arts
fields.
Merle, w ho has been with
the Duplin County Arts
Council since April 1982,
says the experience w ill help
her work in. a number of
ways, "With programs
coming to our county such as
Affiliated Artists' CART
residency program ? a
week-long program which
places an artist in our com
munity to perform at various
sites and to all kinds of
people ? along with pro
grams on tap for the winter
such as "A Christmas Carol"
and the N.C. State Choir in
February, there's much to do
in the area of marketing,
creative ways of reaching I
people and letting them I
know just what we are offer
ing. This was a benefit which
I gained from this confer
ence. This was a national
Level conference and weren't
we lucky to have it offered in
our state!" said Mrsr
Creech.
For more information,
contact her at the Duplin
Qottnty Arts Council,
296-1122.
Homecoming
Queen Named
The 1162-83 homecoming
queen contestant for the
South Lenoir chapter of VIC A
Drafting is Linda Strickland
Linda is the daughic -if
Mrs. Lillic Baker ot Pink Hill
and Norris Strickland of
Beulaville. She is 17 years
old and very active in school
clubs such as Future Busi
ness Leaders of America, bus
drivers and is secretary of
VICA Drafting.
Linda's hobbies include
volleyball. swimming,
horseback-riding. roller
Linda Strickland
skating, accounting and
meeting and helping people.
Linda attends the Pink Hill
Church of God.
The students and faculty of
South Lenoir are verv oroud
of Linda. Although she didn't
become homecoming queen,
the VICA Club-members and
their advisor. Howard
Hickerson. wish her luck in
all her future endeavors.
Rinse tea stains from china
by soaking overnight in a
solution of denture cleaner.
NOW OPEN
Pink Hill
Western Auto
Hwy. 11 North
Pink Nil
Phone 568-3101
Open 8 til 6
Mon.-Sat.
Located in building formerly
occupied by Pink Hill Supply
ENGAGED ? Mr. and Mrs. Gerald Dail of Chinquapin are
proud to announce the engagement of their daughter.
Lisa, to Max Alan Turner, son of Mr. and Mrs. Raymond
Turner Jr. of Albert son. A December 19th wedding is
planned at three o'clock in the afternoon at Shiloh Baptist
t hurch. All friends and relatives are invited to attend ?
Ufa ..i (
i'GdHMeai" ?
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Klnston Boulevard
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CP1 _
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JCHEMICALS FOR MORE INFORMATION CALL
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