Newspapers / The Black Mountain News … / July 1, 1954, edition 1 / Page 3
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MR. MERCHANT: WHILE YOU'RE CONGRATULATING YOURSELF ON THE OFF PAST PERFORMANCE. RECORD BUSINESS OF 1953 DON'T FORGET THAT YOU CAN'T LIVE EVEN THOUGH YOU THINK YOU'RE DOING A JOB OF PROMOTING YOUR BUSINESS CONSIDER SERIOUSLY THE FOLLOWING: 98 • of Ihe families in America did not move info new homes or apartments; 98 did not buy a food freezer; 97 did not buy a room air conditioner; 92% did not buy an electric shaver; 92% did not paint their houses; 91% did not buy a washing machine; 89' did not ride in Pullmans or airplanes; 85 * did not buy a TV set; 76 * did not take a real vacation trip; 71% did not buy a radio set. 97 did not buy an electric range; 94% did not buy a vacuum cleaner; 92 ’ did not buy a refrigerator; And this, the home office “need]*" pointed out, was during a period wlum cornu,ner savings were at an all-time high, The inference ivas obvious. Look over the list, Mr. Merchant, you’ll find a wide field for your product right here in your own backyard. To REACH YOUR MARKET BEST use the medium that REACHES YOUR MARKET BEST.
The Black Mountain News (Black Mountain, N.C.)
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July 1, 1954, edition 1
3
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