The Cleveland Star
SHELBY, N. C.
MONDAY - WEDNESDAY - FRIDAY
By Mail, per year --*_*_...__... 92.59
By Carrier, per year ......i_$xuu
THE STAR PUBLISHING COMPANY, INC.
LEE b. WEATHERS ........__ President and Editor
& ERNES'I HOE? ___....... Secretary and Foreman
RENN DRUM _....._....._... News Editor
L E. DAIL .............._...._......... Advertising Manager
Entered as second class matter January i, 1905. at tiie postotlice
at Shelby, North Carolina, under the Act of Congress, March S. 1879.
We wish to call your attention to the fact that it is and nas oeen
onr custom to charge five cents per line for resolutions of respect,
cards of thanks and obituary notices, after one death notice has
been published. This will be strictly adhered to.
FRIDAY, APRIL 17, 1931
Two weeks from Monday Shelby will have a city election.
Maybe there is TNT behind all the silence; and, again, may
be there is not.
A local punster recently pulled his copy of The Raleigh
News and Observer from the mail box and remarked, “Well,
here’s today’s issue of the MacLean bill.”
The death of Chns. E. Neisler, of Kings Mountain, re
moved one of this county’s most valuable citizens and one of
the outstanding leaders in the textile industry of this sec
GETTING QUICK ACTION
THE TOWN OF KINGS MOUNTAIN has a new fire truck.
Just a few weeks ago considerable damage was done to
the Sunday school annex of the Kings Mountain First Bap
tist church by a fire. Had it not been for aid rendered by
firefighters and equipment from Shelby and Bessemer City
it is likely that the damage would have been greater.
Tn reporting the fire The Star’s Kings Mountain cor
respondent emphasized the fact that citizens were criticising
the town’s shortage of fire-fighting equipment and were in
augurating a movement to purchase a new truck. The move
ment, it can be seen now, gained impetus and met with
prompt willingness to cooperate on the part of town officials.
Such things, as modern fire trucks and equipment cost
money, but no town or city can afford to be without proper
facilities to protect the lives and property of citizens who
foot the bills. Kings Mountain is to be congratulated, and
it is good that the fire which brought about the new fire
truck was no more serious than it was.
THEY’RE OFF AGAIN I
THE BASEBALL SEASON IS ON! Philadelphia’s cham
pion Athletics stopped the Washington Senators, their
most dreaded opponents, in the eleventh inning of the open
ing contest of the American league. Over in New York Babe
Ruth started out to regain his hom^run crown by swatting
one over the palings. In the National league the St. Louis
Cardinals, 1980 champions, opened up with a victory, and
Chuck Klein, the Philadelphia outfielder and rival of Ruth
along with Hack Wilson, smacked out two home runs. Wes
Ferrell, the North Carolina boy, won his first game of the
year and started out for a new record, while A1 Simmons
banged out two timely blows for the Athletics and Frankie
Frisch, the Cardinal star, stole the first base of the year.
All of which means that a big percentage of newspaper
readers will now be turning to the sport pages instead of
giving all their reading time to the overthrow of monarchies,
the Democratic row over the wet-and-dry issue in 1932, the
sales tax, and other matters. It’s a great season of the year,
and, certainly, a welcome relaxation from the depression talk
and other discussions which will now he neglected, more or
less, to the voles of minor controversies.
EKE MANY YEARS, unless the order of things is reversed,
monarchies will be no more. When Alfonso, King of
Spain, abdicated his throne this week at the urge of his peo
ple, only 12 major monarchies were left in existence.
The remaining monarchs in power are George, the Fifth,
of England, Victor Emmanuel of Italy, Albert of Belgium.
Gustaf of Sweden, Haakon of Norway, Christian of Denmark,
Wilhelmina of Netherlands, Carol of Rumania, Hiroliito of
Japan, Boris of Bulgaria, Frajadhipok of Siam, Ras Tafari
Of those remaining Albert of the Belgians, a colorful
World War figure, is without doubt the most popular, with
his countrymen and the world at large; and of the others
it ip likely that Victor Emmanuel of Italy is the least pow
erful with Mussolini as the iron ruler of the country.
The most noteworthy incident of the Alfonso abdication
perhaps is that it took place without bloodshed, a rare oc
currence when monarchies crumble. In recent elections the
people of Spain had made known their desire for a republic.
Alfonso and his advisors apparently realized that nothing
would stop the march toward that goal, and the abdication
and removal from the country of the royal family passed
off without trouble as leaders of the republican movement
gave the departing King and his family ample protection
against violence and disorder.
What sovereign ruler will be the next to go ?
REFUSE TO BE FORGOTTEN
HERE IS A STORY of a man whom the years forgot. It is
from The Fairbury, Nebraska, News':
He ran a successful business twenty years ago, He had
built up this business by hard personul effort. Those who
dealt with him knew that he could be relied upon, and any
thing which he sold was well worth the money.
And he had a fine group of customers.
But customers change. Some of them die. Some go
away. Some get restless and turn to competitors.
So It was with his customers. And not enough new ones
came to take their place.
This man worked harder. He studied his products. He
kept them up to date. In many ways he was the beBt posted
man in his line of business.
Except for one thing—and on that one thing his com
petitors passed him.
He did not keep in touch with old customers and attract
new ones with sufficient energy.
He believed the old “mouse trap” saying, that people
would beat a path to his door.
But competitors set up along the beaten path, and the
customers were diverted.
What this man forgot was advertising—and so the years
forgot him. 1
He forgot to study the progress made in merchandising.
He failed to see or find out the methods used by others in
his same line of business, who were continually in communi
cation with his customers, telling therA the advantages of
other merchandise, building confidence in other business in
stitutions, winning away the people who had made this one
business successful twenty years ago.
This is not the story of any one business. It is the story
of scores of businesses, once successful, but today disappear
ed from the field. ✓
Don’t let Anyone forget your business. Keep in touch
with your present market, and open a larger and better mar
ket by using advertising.
• TON OF PORK FROM EIGHT PIGS
CLEVELAND COUNTY FARMERS with live-at-home ideas
in their heads at this season of the year should be in
terested in the following from The Gastonia Gazette:
Producing a ton of pork with as many as ten pigs
in a litter is not an unusual accomplishment in North
Carolina but to grow this much meat with eight pigs
during a feeding period of 120 days is unusual.
“This is what Alfred Straughn, 4-H club boy of
Chatham county, did last year to establish a new record
for his county,” says L. R. Harrill, state club agent.
“The eight pigs weighed 140 pounds total when young
Straughn began his feeding demonstration. At the con
clusion of the 120-day period, the eight animals weighed
2,080 pounds, gaining two pounds per pig per day
through the entire period.”
Mr. Harrill says Alfred’s feed record shows that he
gave the animals 2,280 pounds of corn meal, 52 bushels
of shelled corn, 580 pounds of fish meal and 525 pounds
of shorts. After deducting the purchase price of the
fish meal and shorts and the initial value of the pigs, the
boy r-eceived $1.22 a bushel for the com fed
But in addition to learning about the value of good
feeding and keeping systematic records, Alfred also sold
the idea to his father. Mr. Straughn, senior, said,
“They were undoubtedly the poorest bunch of pigs w-e
have ever had on this farm. J never would have believed
the gains they made were possible had I not seen the
test with my own eyes.”
So encouraged was the youthful pig club member
that he has started another bunch of pigs on feed this
spring. The animal* will be ready for the high market
in late August or early September. This time, the
father, is using the same system with hi* hog*. He has
concluded that there is some merit in the system advo
cated by W. W. Shay, swine extension specialist at State
College. Both demonstration will be carefully supervis
ed by N. C. Shiver, county farm agent, who is encour
aging the production of pork in all parts of the county,
says Mr. Harrill.
By On McGee
flat rock news.
flat rock, a. C., apull 15, 1W1.
deer mr. editor:—
a meeting of the deacons of re
hober clurrch was hell last Sunday
in the auntie room for the purpose
of passing a reaser lutlon on the
death of one of our members which
taken place one yr. ago today.
he was a pir. jhon James rifkoff
who come into this community In 1®
and 20, enduring the pannlck. he
soon united with our church, and as
he copld not remember whether or
no he had ever benn babtized, the
preecher babtlsed him again so a to
be on the safe side, he had a church
letter, he said, but hed lost same,
a good many nice tilings was said
about him. the pasture said that
while he newer did pay nothing In,
he was always reddy to pass the
hat and allso hope with the singing
and he fixed our organ twist* when
the wind busted the bellusses on its
inside for nothing, and it played o.
k. again as usual, so the following
resser lutlon was unanimously pass
ed and spread on the mlnnlts:
resolved: Jhon, we are ait mighty
sorry that you had to leave us. yore
place will be hard to fill as noboddy
else knows very much about organs
ansoforth, as a good citizeen, you
will like wise be badly missed, as
you made It a habbit to tell so
manny folks how to vote.
resolved: you were always handy
in everything that concerned our
church, if it was a grave yard to be
cleaned off, you was the first one
their, and you newer forgot to fetch
yore tools along, you allso got up
most of our ptcknlcks, for Which
you will plese except our thanks, as
the rest of us was too blwy to tool
resolved: a copy of tnese reeaer
lutions will be sent to your bereave
wife who got married again bet
sanday to bill clltkius who was a
comparative stranger to her, but had
a nice ford, so, Jhon, will close,
and our prayer is that you win en
joy yore self up yonder. (rite ot
foam how you like this, mr. editor >
mike Clark, rfd,
Mlkfe Writes Mr. Wrigley.
flat rock. s. C., apull 17, 1S31.
mr. wm. wriggly. Jr.,
1 notls In the papers where you
will buy 200,000 bales of cotton at
c}2 a pound to hepp us poor farm
er* out, so 1 am rttlng to let you
knew you can have my bale at that.
1 have alreddy hell It for 6 months,
but will let her go at yore price.
my bale wald when first ginned
325 lbs., and i suppose It still ways
that mutch, so plsee send me 41|
and c45 in monney for same and i
will ship it right out to you. don't
send anny chewing gum, as 1 don't
care to swop my ootton for gum,
but 1 promise to chaw yore gum if
t chaw armythlng else but browns
It is mighty nice of you to buy
this cotton from us, and some of my
nabors say that you will pay him offj
in Juicy fruit or speermlnt, but asi
I coulddent use annythlng like a
bale of cotton’s worth of gum at
this time, kindly send real monney
for my crop.
plese be advised that the sed bale!
of cotton la a cross betwixt long
steepe and short steepe, as 1 plant
ed no. 5 cotton seed which had
benn peddlgreed for sevral years, so
It is possible that you will give me
c2 a pound bonus for same, and If
so—kindly add that to the check,
but don't send me no gum till
of course. If you plan to swop
chewing gum for cotton, kindly lg
noze this letter, a man can’t plow
and hoe a crop on chewing gum,
and 1 Intend to buy meat and bread
with my bale, and that's why 1 cant
taka gum for tame, all of my folks
ehew wriggly* altogether, and so do
our schqll teechers, and you may
rest ass sured that If you pay cash
for tnv cotton, i will talk for you
[from now on.
so, mr. wriggly, you can rite or
foam me in care of mr. gee mcgce,
undersoil, s. C. if i can sell you my
bale, and if i do—it will get him to
cash my check, as he is working for
me now. but don’t try to trade me
chewing gum for my cotton, as 1
need monney worser than gum an
mike Clark, rfd.
Argentina’s Scotch population is
Fully 400,000 radio receiving sets
are in use in Argentina.
In 1900 a traffic code was un
heard of; in 1929 the traffic code
of any large city would make a
good size book.
Nearly 230,000,000 cans of pine
apples were shipped from Hawaii to
other countries last year.
M. Fontan of Toulon. France, the
first surgeon to put stitches In the
heart, died recently.
Dysentery with children need
not be at all dangerous if
treated upon first symptoms.
Mothers for more than a gen
eration have put an end to
stomach and bowel disturb
ances of their children by
keeping handy bottle of
Anti-Ferment. It settles the
stomach, soothes the pains,
prevents violent paroxysms,
tends to regulate the bowels
and in the end may avoid
Colitis and more serious trou
bles. It is harmless and non
narcotic but a relief for Dys
entery, and Diarrhea and di
gestive disorders due to upset
stomach and bowels. It may
be obtained in separate for
mulae, for adults 75c or for
children 60c at all drug stores.
Keep it ready for emergenc
NEW CHEVROLET SIX
in ttrelve attraetiee models
A comfortable coupe or a racy roadster. $s t ~
Wide rumble seat. Kadiator grille. . . . , Oil)
An idaal ear for the family. Kooniv seats. |« . «
Usher body. Driver's seat adjustable. Dw
STANDARD FlV£-*INDOW COUPE
An err optional value in an attractive ^
new model. Spacious rear deck. .... 0x0
f n E-PASSENGER COl PE
A new and distinctive de lure model.
Kadiator grille and cowl lamps. ..... u/i)
An e trelieo I peraonal car for business |eoe
or professional use. large rear deck. t/OO
A fine ear for general family use, smart- $ ^
ly styled. Wide, comfortable seats. . . OOO
CONVERTIBLE I.ANDAL PHAETON
V new, fully comertible toarins car. |x •. >
Windshield folds forward.. 0OU
A fast, smart, youthful open ear. Hide |
rumble seat. Special upholstery. . .
Distinctive in style. Top fabric harms*
nir.es \« lth body <color. Top boot standard.
f creptiooal beanty. Sit de Into sirs
v heels. Special fender wells.. . ODU
Every inch a smart automobile. Roomy %mpm&
ramble seat. Adjustable rear window. O 1 D
A (fualitv car at a very low price. f m
Spacious rear deck. Top boot standard. ‘X i t)
ill prices f. a. b. Flint, Michigan. Special equipm-ent extra
Nowhere else in the. low-price field is
there such a wide selection of fine coach
rraft as in the Chevrolet line—and (!hd
rolet alone in its class provides the many
recognized advantages of Body by Fisher.
This means not only attraetivc staling,
handsome interiors and line, modern
appointments — but also the safest, most
durable body construction known —
wood-and-steel scientifically combined.
And as for performance—remember that
Chevrolet gives you a smooth, easy
running six-cylinder motor that develops
fifty horsepower, yet operates with lest
expense for gas, oil. tires and upkeep
than any other car yoti can buy!
hen ; ou get ready to buy a low-priced
ear, inspect the line of new Chevrolet
Sites now on display at your dealer's.
See vour dealer belew
D. H. Cline, Inc.
Shelby, N. C.
Exclusive But Not Expensive
It isn’t the amount you pay al
ways, it's getting the style that
is more becoming. It is not oui
intention ever to suggest or ask
you to buy a garment that we
would not be proud to have you
Our $10.00 Dresses are all copies
of more expensive garments.
You’ll firid a wide range here for
your selection. Sizes from 13 to
Eyelet Embroidery j
Eggshell, white, blue, flesh,
green and rose.
$2.95 - $5.00
Many new numbers added tins
You owe it to yourself to try a
pair of our dollar hose.
Our prices start at $5.00 and go
up to $29.50. You will always
find pep and individuality in our
$10 and $14.95 dresses.
Each week something new. See
us Saturday for your Spring
Hie newest arrival* in this
range are the Shantung suits.
Various styles and colors. Of
course there are prints of all
light weight Flannel and Knit
suits. ^You’d think they were
All the season’s newest colors in
Chiffons and Service Weights.
Two piece cotton. Colors fast.