Newspapers / The Alleghany News and … / June 8, 1933, edition 1 / Page 4
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POWER IN WORDS If you were given the task of ad vertising to the world that God cares enormously for one human life—no matter how wayward and wrong the life may be—how could you phrase a message more memor able than the parable of the lost sheep? How simple; how sincere; how splendidly crisp and direct Je sus told it. Benjamin Franklin in his autobiography—that first great ICE COLD DRAFT BEER Sc and 10c Per Glass When Better Service Is Given Ray’s Will Give It RAY'S CAFE Sparta, N. C. American “success story”—tells the process through which he went in acquiring an effective style. He would read a passage from some great master of. English,, then lay the book aside and attempt to .repro duce the thoughts in his own words. Comparing his version with the or: iginal. he discovered wherein he had observed the thought, or wasted words, or failed in driving straight to the point. Every advertising man ought to study the parables of Je sus in the same fashion, schooling himself in their language and learn ing the four big elements of their power. First of all they are marvelously condensed, as all good advertising must be. Charles A Dana, once is sued an assignemnt to a new re porter on the New York Sun, direct ing him to confine his article to a column. The reporter protested that the story was too big to be compressed into so ,small a space. “Get a copy of the Bible and read the first chapter of Genesis,” said Dana. “You'll be surprised to find that the whole story of the creation of the world can be told in 1500 words.” Two men spoke on the battle ground of Gettysburg sixty years ago. The first delivered an oration of more than two hours length; not one person in ten who reads this VISIT THE SPARTA GARAGE When in need of Repairs Efficient Mechanics — Prices Reasonable J. M. Joines, Manager INDEPENDENCE THEATRE FRIDA Y-SATURDAY, JUNE 9-10 with “What No Beer” I BUSTER KEATON—JIMMY DURANTE COMEDY Admission 15c-25c i J F SPECIALS i —AT— EDWARD’S GENERAL MERCHANDISE j STORE MEN’S WOOL HATS-- 85c MEN’S DRESS SOCKS, PAIR-9c TENNIS SHOES _—— -39c UP BROADCLOTH, GOOD GRADE, YARD-10c BROOMS - !5c WASH PANS _ 9e Highest Prices Paid for Produce Visit our store when in town. We appreciate your busi ness. GLENN EDWARD’S STORE Eunice St Sparta, N. C. J DANCING We are not dancing on a tight rope to attract people to our store. We rely on— SERVICE AND PRICES FULL LINE OF DRUGS Prescriptions filled by Registered Druggists Ask Your Doctor CURB SERVICE Bathing Caps 15c and 25c B. & T. Drug Co. SPARTA, N. C. page can even recall hi* name. The second speaker uttered two hundred and fifty words, and those words, Lincoln’s Gettysburg Address, are a part of the mental endowment of almost every American. Many noble prayers have been sent up to the Throne of Grace— long Impressive utterances. The prayer which Jesus taught his dis ciples consists of sixty-eight words, and can be written on the back of a post-card. Many, poems and essays have been penned by writers who hoped that they were making a per manent place for themselves in lit erature; but the greatest poem ever written consists of one hundred, and eighty-eight words. It is the Twen ty-Third Psalm. WEAKNESS OF GENERALITIES “When you are going about your business, be as kind as you can. Be thoughtful of the other travelers on the highways of life. Take time to look for those who have fared less fortunately; lend them a helping hand whenever you can.” I say Jesus might have uttered such generalities. But if He had, do you suppose that they would ever have been remembered? Would the disciples have recorded tjjem? Would our age ever have heard His name? He was far wiser in the laws and habits of the human mind. Instead of the commonplace phrases written above, He painted this striking pic ture: A certain man went down from Jerusalem to Jericho and fell among thieves. There’s your illustration and your head-line. If you had lived near Jerusalem or Jericho; if you often had occasion to use that very road, wouldn't you want to know what happened to that unfortunate travel er? “They stripped off his raiment,” the parable continues, “and wound ed him and departed, leaving him half dead.” Pretty soon a priest came by and seeing the victim said to himself: “That’s a shameful thing, the police ought to do some thing about these outrages.” But he crossed over carefully and passed by on the other side. A certain respectable Levite also appeared. “His own fault,” he sniffed, “ought to be more careful.” And he too passed by. Then a third traveler drew near, and stopped—and the whole world knowsfcwhat happened . . . Generalities would have been soon forgotten. But the story that had its roots in every-day human experience and need, lives and will live forever. It condenses the phil osophy of Christianity into a half dozen unforgettable paragraphs. The parable of the Good Samaritan is the greatest advertisement of all time. Take any one of the parables, no matter which—you will find that it exemplifies all the principles on which advertising text boohs are written. Always a picturq in thq very first sentence; crisp, graphic language and a message so clear that even the dullest can not escape it. ‘ Here is another one; What Happened to the One lost Sheep What man .of you, having a hun dred sheep, if he lose one of them, doth not leave the ninety and nine in the wilderness, and go after that which is lost until he finds it? And when he hath found it, he layeth it on his shoulders rejoicing. And when he cometh home, he call eth his friends and neighbors, say ing unto them, “Rejoice with me; for I have found my sheep which was lost.” . . . I say unto you, that likewise joy shall be in heaven over one sinneij that repenteth, more thaii ovei) ninety and, nine just persons which need no repentance ... ; Stratford News --7?V: ' I This community was saddened last Frictty by the death of Mrs; Luther Wiles. Mrs. Wiles, wtad was 47 years old, had been suffer-; ing from a serious ailment for some time. The funeral services were conducted at the home of heii brother, Mr. George Sturgill, by Eli der Charles Kilby, ahd interment was made in the family cemetery^ She leaves a husband, mother, two brothers, and three sisters. All who knew her, loved her. Decoration services at Shiloh Sunday were well attended. Shorl and interesting talks were made by Revs. William Andrews and L. A; Hampton and by the pastor, C. W, Russell. The floral offerings were beautiful. Mrs. Charles Sanders, who under went a very serious operation at Long’s Hospital in Statesville three weeks ago, is expected home Wed nesday. Her husband and little daughter, accompanied by Mr. and Mrs. L. E. Hendrix, left here Sun day to bring her home. Mrs. John Reeves Watson, who has been very ill recently, went to Elkin Hospital Monday for examina tion. She was accompanied by Mr. Watson and her father, Mr. W. M. Irwin. Mrs. W. E. Cox, who has been suffering from a broken hip, is im proving. Mr. H. J. Estep is recovering from a recent illness. Piney Creek News Much Interest is being shown in the Sunday school at this place. Fifty were present last Sunday. Every body is invited to attend each Sun day. Ava Ruth, Ellajean, and Don Hal sey spent Wednesday night with Mrs. Garnett Halsey at Cox’s Chapel. Messrs. Lonnie Busic and Hale Halsey, of Galax, Virginia, spent the week-end with their parents. Miss Inez Parsons has returned home from Brevard where she has been attending school. Mrs. Colonel Cox, who has been visiting her mother, Mrs. G. W. Hal sey, returned to her home in Detroit, Michigan, last Monday. Mr. and Mrs. John C. Halsey, Daily and Nancy Halsey, visited Mr. and Mrs. A. M. Edwards in Galax Sunday. Miss Geneva Halsey left last week for High Point, where she has em ployment. Miss Marie Halsey has returned home after spending some time with her grandparents at Grassy Creek. Twin Oaks News Mrs. Stella York and daughters. Ruby, Grace and Alma, and Leo Ir win motored to Richmond to attend the graduation of Mrs. York’s daugh ter, Elsie, who graduated from the Johnston Willis hospital as a nurse. They then spent a week visiting relatives in Burkesville, Keysville, Green Bay and other points, re turning Saturday. Mr. and Mrs. Joe Irwin, of Strat ford, spent Sunday with relatives here. Mack Atwood has moved into his new dwelling recently constructed. Center Wooten, of Welch, W. Va., was visiting friends here Sunday. A large number of county and out of-county people attended the decor ation at Shiloh near here Sunday. Clarence Cox, of Galax, was a pleasant caller in the village Sun day. Whitehead News Masters Robert and Kenneth Cleary of Akron, Ohio, are spending a few weeks with their grandparents, Mr. and Mrs. W. M. Cleary. Mr. and Mrs. Glenn Joines are the proud parents of a son. The little children of Mr. and Mrs. Rufus Wagoner1 are slowly im proving from recent illness. All who are interested in the cemetery at Union are requested to meet there on June 15 for the pur pose of clearing off the graves. Correction Mr. W. R. Skaggs Is superinten dent of the Roaring Gap Fish Hatch ery and not Mr. Wallace, as was stated last week. The Times is glad to make this correction. The P. H. Hanes Knitting com pany, of Winston-Salem.'v one of the largest underwear concerns in the world, Monday ,announce^ an in create ranging from 10 to 12% per cent, which will be effective next Monday. FOR SALE L Danish Mall Head Cabbage Plants 10c per hundred. Petunia plants 5c per dozen. MRS. J. K. ANDREWS Glade Valley, N. C. ■in ..I.I i I i r i In———■ WE BUY YOUR PRODUCE AT THE HIGHEST MARKET. BRING IT TO USl Queen of the West Flour 100 pounds____ i ... i ... . — Loose Oatmeal, Pound — Rice, pound —— --—-3'2C 2 lbs. Good Pure Fresh Coffee, lb-25c Vinegar, Loose, Gal.- —JJc We are searching for higher markets for all your produce. Keep posted on our prices. We hope they will be better for next week. Smithey’s Store SPARTA, n. c. WIN A PRIZE! Boys and girls, now is the time to win that watch, knife, pencil, flashlight, or radio you have been wanting. Beginning the day you receive this notice and until mid night July 5, the ALLEGHANY TIMES is offering to any boy or girl, man or woman the following prizes for a few hours work in getting subscriptions to The Times at $1.00 per year, new or renewal: These new Philcos are among the best on the market. Winners of these Sets will get them fully equipped and ?;^||^lled free jof charge. They are on display in the ^ihb^rOom of the Alleghany Motor Sales Company. Go in to see them. Boy’s $1.50 Watch . .—-1_-_5 one year subscriptions Girl’s $5.00 wrist watch_ 20 one year subscriptions Boy Scout Kpife____2 one year subscriptions The above prizes are on display at Warren’s Hardware Store v Boy’s or Girl’s Shaeffers Fountain pen-10 subscriptions Flashlight, value $1.50-—...-* subscriptions Everpharp Pencils __2 subscriptions The above prizes are on display at the B. and T. Drug Store New Philco Radio, electric six-tube cabinet set, value $50.00 120 subscrip tions. New Philco Radio, electric six tube table set, value $30, 80 subscriptions New Philco Radio, battery, six-tube cabinet set, value $75.00, 180 subscrip tions. New Philco Radio, battery, six-tube table set, value $55.00, 125 subscrip > ' turns. ; I . ‘ § ■ v **'' V - ■ k • CASH MUST ACCOMPANY All SUBSCRIPTIONS Subscriptions must be turned in weekly
The Alleghany News and Star-Times (Sparta, N.C.)
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June 8, 1933, edition 1
4
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