Thursday, July 4, 1968
KINGS MOUNTAIN HERALD. KINGS MOUNTAIN. N. C
Page i
'WomerCs Health
KITE FLYING CAN BE
HAZARDOUS SPORT
NEW YORK (WMNS) Kite
Hying, a universally beloved
sport, is not without hazard. Tliis
warning comes from this city’s
Safety' Council which urges the
following precautions;
Avoid tying metallic string to
kites. When such string comes
into contact with power liiu's the
result can well 1«> injury to the
kite flyer and occasionally e\'en
death through electrocution.
STRICTLY FRESH
Our butcher may not be
Engli.sh,' hut his pound
seems to have been shrink
ing for years.
* « •
If the racket made by the
progress of your pet snail
is too much to bear, you've
really got a hangover,
brother.
• • •
Success comes one step
at a time, but ours long
since sat down on the land
ing to rest.
The children will appreci
ate it if you tell them about
the birds and the bees.
Some city youngsters have
never seen a bee.
« « «
An interoffice memo
marked “confidential" is
one containing information
you heard at iunch yester-
dav.
• • •
People who write free
verse get awfully merc
enary if it’s published on
that basis.
Fly kitp.s in open place.s such
IS parks or fields. ’’fR'Iling a kile
iloft usually involves some lim
ning. ofleu hui kw.nrds," tlie coun
cil notes, "and tills can lead to
unning into a car. another per
son, or a fi.ved object,”
.Never fly a kite fiom a roof-
op. One misstep and your kite
lying days may lx- ended perm
anent Iv.
i’ATIKNT.S’ .NFKl^S .SHOULD
iR'IATi: IIK.M.Tll CARE
cmcAon, 111, iw.M.NSi -
'Willi our shockingly high infant
nortality rale, with millions of
mothers endangering their health
nnd that of their offsiiring by
ailing to come for prenatal
heck-ups, it's lime we took a
cio.se look at how we are iner
ehandising our lieallh care,'' Tlii
. idiserva'ilon was m.ide by Dr. Ed
■vin M, Gold, profcs.sor of mti
lernal and child hcaltit at .New
Voi k Medical College, as he
'chaired a round table confeiencc
It a recent medical meeting here,
Queiying the nine other [ih.vsi-
ian.s at the conference, it turned
ail Ihtil there were few evening
■linics in liospitais where Ihe.v
i served and whii It were local-
si in the soiilliwesl, the midwivsl.
Old the south. Tlieri' was no sys-
em of a| pointmenis for patients,
;o often women liad to wait for
tout s be .‘■(ire being seen. Thin e
■vas no provision for the woman
'o he treated for whatever aileil
; her at the time of her visit to a
riven clinic. If site was at a pre
latal clinic and her feet hurl
<he had to hi' referred to another
linie for si-rvice on another
lay.
"t’leai ly, we hale to re-i'.\amine
he way ive rive health care,"
Dr. Gold observed. "Patients'
leeds i ary tin I we must meet
hese needs. Night clinics, ningh-:
hot hood clinics, clinics designed
hi treat tile wliole person, and'
not just one I>ai l of her, appoint
ments, courtesy with this kind
if merchandising we'll reach the
impovci ished, we’ll make our
health care meaningful.
"We recognize that department,
stores stock merchandi.se in rela-,
. lion to consumer needs and
wishes,” stiid the ph.vsician. "We
in the health business must bo
at least as aware of our custom
ers' needs and desires and try
to meet them."
« * *
TEEN AGER.S ADVUSED
SWEAT IT OUT FOR
HEALTHY SKIN
NEW YORK (WMNSt The
kind of active sports that work
up a healthy sweat are what one
doctor is ordering to combat teen
age skin problems. Profu.s<i pers-
Iilralion loosens sebaceous plugs
f blackheads I and encourages the
flow of fatty matter secreted by
the seliaceous glands, the physi
cian is (looted as saying in the
nur.ses magazine RN.
But the perspiration must be
washed off thoroughly with soap
for the 'treatment' to be effec
tive.
SUICIDE ATTEMPT [
SAVES SUFFERER
■Santa Ro.sa. Calif. (WMNSi —
Tliis is the strange story of how
a suicide attempt savc’d the life
the intended victim.
A .'I.'i-year-old woman, driven
mad by constant, Intolerable
headaches that physicians could
neither diagno.se nor cure, shot
her.-elf in the mouth. Instead of'
killing her, the bullet lodged
harmlessly in a bone at the base
of Iter skull, flaltened against the
sinus KMif.
Reporting on the incident in
the .fournal of the .American
.Medical /Association, Dr. J. J. Lit-
tell of Santa Rosti, wrote that in
probing for the bullet tie found
it in ;i "cavity full of pus.*' Grasp
ing it with a foreeiis, the physi-
citin removed it. "It came out
with a sucking .sound as if one
wer(> pulling his foot out of mud.”
Tliere was an outpouring of more
pii.s.
Not only was the patient’s life
saved, but from that day on she
liad no more headachi's. This was
due', the ph.vsician wrote, to the'
“eiacuation of the pus."
One more note: Dr. Littell
pi.'ints out that the more "oitho-
dox" manner of accomplishing
tile same end is by means of
surgical drainage of the sinus.
MYSTERY SURROUNDS |
ITCHING ELBOWS i
.San .fuan, P. R, iWMNSi No
one- yet knows the answer to
why some people experience ago
nizingly itchy elbows during the
summer months but the itch iS|
for real. It's not all in the head.
According to a story in DEIR-
MATOLOGY IN PRACTICE, a
paper for skin specialists, somej
people develop Itchy elbows ev
ery summer—and sometimes the!
itch is accompanied by a burning;
sensation as well. The symptom;
becomes worse toward evening,!
subsides, by morning, and then-
returns on exposure to suniight.
What to do to relieve the itch-;
!ng? Wearing a sleeve over the'
affected elbows is about all that
helps. Dr. Morris Waisman of'
the University of Miami School!
of Medicine told colleagues at
tending a medical meeting here.,
He noted that neither salves nor
antihistamines nor tranquilizers
provide relief. Chemical sun
screens are also ineffective.
But Dr. Waisman did have
these words of comfort: “The
condition seems to be self limit
ing, with symptoms ultimately
decreasing and disappearing after
two, three, or four summers.”
* • *
REPEATED PREGNANCIES
DANGER TO HEALTH
.San Antonio, Tex. (WMNSI —;
Why do health experts consider
•family planning an important in
gredient in maternal and child
health care? Here’s the answer
Dr. Arthur. Lesser, deputy chief
of the Children’s Bureau gave tot
Women's Medical News Service
at a recent medical meeting |
here;
"Studies have shown that re-!
pcated child bearing impairs the j
health of women and does not
lead to healthy children,” the'
physician explained. j
"We know that the highest |
birth rate is among the poor—
and so is the highest infant mor
tality rate. We know that two- ‘
thirtls of all babies who die in i
their first year die of compllca- j
tions associated with prematur-
ity-
“Repeated studies have shown,”
Dr. Lesser noted, “that women ^
with a history of giving birth
prematurely, or who have com
plicated pregnancies will repeat
this history,” he continued. "We
know that the interval between
births bears a significant rela
tionship to prematurity.”
IMEMO TO ADVERTISERSKiS
uestions
. and
%
U'}
nswers
about NEWSPAPER ADVERTISING
Q.
What ara lha S moat Importaat rulaa for
prafitabla oawspapar advartiatngT
A* Your advartiaing masaaga ahould ba aawap,
friendly, informative, aaay ta read. GMva
facts and news about your morchandiao and
sarvico.
t. AdvaitiM regularly. Maka your adrortlalng
do what auccessful aaleamen do—call oa
customara and prospecta eonsiatantly.
t. Insist on audited circulation reports that
give you the pacts about the audience that
your sales messages will have when you buy
newspaper advertising.
Q.
la there a maaeura for tha value of nowa«.
paper eirculation to ari advartiaor such sm
tha atandards a merchant aaaa in buy*
ing marchnndiae—for example, like
STERLING oa silvarT
A» Yea—In tSe well known circulation atandardo
of th# Audit Burkau op CiRcuumoNO.
%
Q. What ia tha A.B.Ct ^
A« Tim A.B.C. is a oooperativa, non-profit associ
ation of 3,450 advertisers, advertising agencies
and publishers in the United Statesmd Canada.'
Organized in 1914. Brought or
der out of advertising chaos by
establishing a definition for paid
circulation, rules and standards
for measuring, auditing and re
porting tha drculatiens of newa-
papers and periodioaU.
Q. What does A.B.C. 4a far mat.
A. At regular intervals ana af tha Buiaeu’s larga
staff of axparioncad ciroulatie* auditors makaa
a thorough audit of the dresdatkm raaorda of
each publisher mambar. Use raanlts W each
audit ara publiahad in an asMy-tS-iaad A.B-C.
report for your use and protaetta vhas ys*.
buy nawapapar advertising j
Q. Wbat ara lha FACTS in A.B.C. raportat |
A. A.B.C. reports tall yen how much aireulaUea.
where it goea, how obtained and other pacts
that help you buy advartiaing aa yau would
maka any sound business invaatmant—os the
basis of known values and audited information.,
Q. Ara an publieationa sUglbls Hmt A.B.O.,
asembarahipT
A. No. Only thoaa with paid alreulatioa. Thla Is
important to advartisara bacauaa it ia avidsnoa
that tha paper is wanted and read.
Q. Is this aawapapar a mambar sf tha Aadll'
Bureau af CireulsUoasT
_A. Yes. Ws ara proud of our alreulation. want
you to know the pacts about
the audionoa yosir ■aUing ma^
sagas will have whan they
la thaaa pagaa. Ask for
of our lataat A.B.O
KINGS MOUNTAIN HERALD
fTCdjLLH* VACTt At A tAtie MIAtURI OP ABVIBTItll
PLONK'S AFTER THE 4th
REDUCTIONS
<
ENTIRE STOCK LADIES'
SUMMER DRESSES
WERE
NOW
WERE
NOW
$ 7.99
$ 5.33
$20.99
$13.99
9.99
6.66
21.99
14.66
11.99
7.99
22.99
15.33
12.99
8.66
23.99
15.99
14.99
9.99
24.99
16.66
17.99
11.99
29.99
19.99
19.99
13.66
34.99
23.99
ALLLADIEI^'
SLACKS AND SKIRTS
(Indnding Nationally Advertised Riands)
WERE
NOW
WERE
NOW
$4.99
$3.79
$ 9.99
$7.99
6.99
5.39
10.99
8.49
7.99
6.29
11.99
8.99
8.99
6.99
12.99
9.99
ENTIRE STOCK
LADIES SHORTS
(Including All Lengths.And Nationally Advertised Rrands)
WERE
NOW
WERE
NOW
$3.99
$3.19
$6.99
$5.39
4.99
3.79
7.99
6.29
5.99
449
9.00
6.79
ALL LADIES'
KNIT TOPS
WERE
NOW
WERE
NOW
$2.99
$2.29
$5.99
$4.49
3.99
3.29
6.99
5.39
4.99
3.79
10.99
7.99
OUR ENTIRE STOCK LADIES'
SWIM SUITS
WERE
NOW
WERE
NOW
$ 7.00
$ 5.39
$19.00 ...,
$14.99
11.00
849
20.00
15.99
12.00
9.59
21.00
16.79
14.00
18.99
22.00
17.59
15.00
11.99
23.00
18.39
17.00
1159
25.00
19.99
18.00
14J9
28.00
22.39
ENTIRE STOCK
GIRLS* “CINDERELLA*
DRESSES
VaOFF
ALL MEN'S SUMMER
SUITS
WERE NOW
$34.99
42.50 3*-**
49.99 42.88
65.00 57.88
75.00 67J8
WERE
$ 4.99 .
5.95 .
a.oo.
10.00 .
ALL MEN*S SUMMER
STRAW HATS
'CHAMP AND DORRS'*
NOW
. $3.50
4.50
. 5.88
. 6.99
SPECIAL PURCHASE
MEN'S KNIT SHUTS
Moc Turtle Necks & Foshion CoUors
Slight Inegulora ol $4.00 Values
suo
FLiniK
UMCeontfi '/(.