Newspapers / The Kings Mountain Herald … / April 23, 1981, edition 1 / Page 15
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Carolina National Chicago, Illinois—Carolina Freight Carriers Corporalion’a 1980 Advertising Program was recently named Best of Division in “Overall" advertising competi tion. The Busines.s/Professional Advertising Association made the selection and presented the award. The award, in competi tion with more than 7,500 en tries from 1,300 companies throughout the nation and some foreign countries, was pre.sinted to Jim Booker, Carolina’s Public Relations and Advertising Manager, during the B/l’AA’s annual award dinner here at the Continental'Pla/a on April 7. According to a spokesman for B/PAA, the award highlights the Freight Wins Advertising Award llnest work the advertising pro fession has to offer. In an article in INDUSTRIAl. MARKETING, the writer says, “T he Pro-Comm awards repre sent the best examples of business communications creativity. 'Entries have quadrupled in number since the competition began six years ago. The entries are judged on visual impact, clarity of message, sell ing propttsition and the effec tiveness of the overall creative effort as matched against stated objectives.” A total of 1,302 companies sent in entries for the 1980 com petition. For the first time, this year, a single winner was picked in each category to represent the Best Of The Division. Carolina Freight was selected “Besi” in the overall, more than $100,000, division. Other winners included DuPont Agrichemicals, Eastman Kodak, Remington Arms, Con solidated Aluminum, Scott Paper and Gates Rubber Com pany. Ihe winners, 89 from 7,500 entries, were selected by a panel of 26 judges representing adver tisers, agencies and publishing houses. The winners were awarded certificates of achievement and trophy winners were picked in each of the 20 divisions. Carolina's w inning advertising program is entitled "The United States of Carolina” and includes a series of five four-color adver- ti.sements along with collateral material such as the “Shippers’ Bills Of Rights” and a small leave-behind Carolina Flag. In other national competition this week, Carolina’s program won a third place overall award and a second place single piece award. These recognitions came in the annual American Truck ing Associations’ Sales Council competition and was based on individual effort and not on the entire program as a whole. Jim Eaton, Senior Vice Presi dent of Sales for Carolina was in Florida to accept these awards. TOM JARRIEL ApgitPiUes 4-2S-S1 GREEN! STAMPS 3!69 >ie. ?.29 •le 129 'le* UtlEBRATlMG... • - w Ijji Veal sale JiBSTeaks JoeeDsiEAK 43^ 120ASrS ^1’“ 8AOSAO£.r>^|.g l2oz.eee:p. ^|9Q TO#IK^te)U)6MA^I" l2oz.A1E-Ar... . QQ1 no P00LIM6-TUCSE SRseifllS m NOW YOU CAN 00' xis CHoice 60KjeL^ss NIORE liDfiVOUR^AMI^ WlTUSTAMPPRlC^SPOIfllSl ftXJKtET 5lftREl>BlNP nou Thundoy. April 23, IMl-KINGS MOUNTAIN HERALO-Pag* SB Jarriel To Speak At Gaston A senior correspondent for ABC news, Tom Jarriel, will speak on the Gaston College campus on Monday, April 27. The speech will be in the Myers Center Auditorium at 8:15 p.m. Admission for the general public will be $2. Jarriel is a frequent reporter for the ABC News prime time weekly magazine program, “20/20,” covering such diverse stories as intellectually gifted children in the United States, emergency medicine, and fraudulent sales in the gold and silver markets. Fie also provides commentaries for the ABC Radio Network. Jarriel, a veteran Washington correspondent for ABC news, has been actively involved in covering national politics since arriving in Washington in 1968. He earned well-deserved recogni tion for his work during the Watergate era, covering the events leading up to the resigna tion of President Nixon and the inauguration of President Ford. He also traveled around the world covering Nixon on his historic trip to China, and later returning there with President Ford. Mr. Jarriel also has travel ed on several occasions to report on summit meetings in Moscow and was with President Ford when he met with Russian leaders in Vladivostock. Other political reporting assignments have included coverage of California’s Proposition 13 political battle and numerous primary elections in 1978. Jarriel first received national distinction for his coverage of the civil rights movement in the South and was the only network news correspondent covering James Meredith, the first black to enter a previously white university, when Meredith was gunned down. He was also the only network news reporter to be covering the Rev. Dr. Martin Luther King in Memphis on the night of his assassination. Horse Show Is Slated l9oz.. - OAPANESC GKEEM GIAMT ^ ^CGCTA^S urn $£AT 794v %oz. IN ajiftREAoce. .^^ / [Sfts BROCCOLI « BRU68CL6ipk6ufs NiBIXrSCORN Mi NIBLCTSCR.CORN 07^ Gears emu. QQA NiBters cornoncob Aears ClARoe'I CORN ON roB ^ _ PEAS in BtineR^u. 79^ IOoz.BOlL.iM bag-.....—Q4 BROCCOLI '** CHEESE 8A0. /TT Goa .eyRet.... • • • CQL AAAC.i CHt£66 OTrj COOMTRYSryLE CUTUP DRYERS RuEP til smf> ttfmr EXPIRES 2t& pacil 3ieS.oR. MORE lean, ‘^•1 m RlLSP flUfiE |3lfiS.eeM0P£. [OUNDKEFi ‘^^eiwrw)! W1MA SNIKlSr GLAZED DONUTS BUCK ToRESr, CAKE ^3^ si^WBCl9Yjk999 PIES AfflE 6eEA0...H^ -Its CHoice 'Bowete.ss. SHOULDER I Mm lUiTUA iRltlD : S-mmu , PRH* MOktET KRAPOIlML. 0RAN6EI juee ,6<PI(!t3 ^.26-8/ TY HWY.-HWY. 274 -BESSEMER CITY May 8-9 South Mountain Shriners w ill hold the fifth annual two.day horse show Friday, May 8th, and Saturday, May 9th, at CTineland Center in Cherryville and all proceeds are earmarked for the Crippled Children’s Hospital. The Friday event is slated for 7:30 p.m. and Saturday shows are at 1 p.m. and 7 p.m. Competition is open to the public. “Bring a horse and ride so that a child may walk” is the theme of the event w hich offers cash prizes and handsome awards to the winners. Eighteen classes of competi tion are featured in the Friday opening show including English halter, racking halter, racking mares, racking stallions and eol- dings, juvenile English pleasure, men’s racking, style racking, ladies English pleasure, flat shod racking, English 3 Gaitcd Natural tail, three-and-four year old racking, speed racking, English pleasure championship, and racking championship. The Saturday afternoon show will include 24 events and in cluding halter, two years and under; halter, three years and over; trails, pole bending, junior western pleasure, go as you please, 14-18, fastest around the track, senior western pleasure, potato race, ladies western pleasure, pole bending, ladies barrel race, juvenile western pleasure, coke race, men’s western pleasure, barrel race 14-18, go as you please, 13 and under, juvenile western pleasure, fastest around the track, horsemanship, open western pleasure, and fastest around the track. The Saturday night events will include lead line, walk trot, 10 and under, potato race, 18 and under, coke race, juvenile western pleasure, saddle bag race, pole bending, registered AQHA pleasure, juvenile barrel race, ladies western pleasure, buddy pick up, ladies barrels, potato race, gentlemen’s we,stern pleasure, go as you please, fastest around the track, championship western pleasure, and champion ship barrels. Show chairman is Jack Boyles and flag barrier is Perry Walden, of Cleveland, Tenn., riding crown Royal owned by Mr. and Mrs. Jake Lutz.
The Kings Mountain Herald (Kings Mountain, N.C.)
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April 23, 1981, edition 1
15
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