Newspapers / Meredith College Student Newspaper / Oct. 31, 1983, edition 1 / Page 7
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October 31 ■ 1983 THE TWIG Page 7 One of first ranges installed at MC Editor’s Note: This article was furnished by CP&L and mss published In the Raleigh Times. The year was 1914. Louis V. Sutton waited anxiously for a phone call in his office at Carolina Power & Light Company. Finally it came. “I just baked a fine batch of biscuits,” the voice on the line said. History has not reconded Sutton's smile. But we know that one of the first electric ranges ever built had been a success in the Meredith College Home Economics De partment. Sutton was sales manager of CP&L’s commercial office in Idl4. He had Installed the electric range at Meredith him self. Sutton believed electric cooking was the clean, economical and safe way of preparing food in the future. He was right. "Dust and dirt, together with the bother and burden of handling and storing coal, wood and ashes, are entirely elimi* nated,” Sutton wrote. “Cooking by electricity is the ideal method.” One of the tools Sutton began using to pn^mote electric cooking was a cookbook he wrote in I9i4. He Installed an electric range in his own kit chen. While his wife tested recipes, he took notes. Sutton’s "Electric Cook- oc^’ was viewed with amuse ment among his office associ* ates. But slowly requests for theubook increased and ^ectric range sales began to cllrrA. Only one tom and yellowing copy of Sutton's cookbook is ^111 to be found. But the tx»klet, over 65 years old, is filled with unique recipes and advice for the homemaker with a new electric stove. “Put your roast into the oven of your electric range at 2 o’clock. Turn off the current after an hour and go out for the aftemoon. The first quick, intense heat will sear the nr>eai. The retained heat will complete the process and keep the meat warm, ready to serve at dinner time," Sutton wrote. The cookbook also gave testimony to the convenience of electric cooking. “Does it surprise you to know that there are thousands of electric ranges in daily use giving entire satisfaction? Billings, Montana, a city of 10,000 population, has more than eight hundred electric ranges In use,” Sutton wrote. "An electric range delivers heat in its perfect fcHm • no fuel, no flame, no dampers, no con stantly watchful eye needed. You simply turn a switch, the electric range does the rest." Sutton boasted. The "Electric Cookbook” also advertised models of electric ranges produced around 1914 by General Electric Company, Hughes Electric Heating Company, and the Westinghouse Electric and Manufacturing Company. Customers could buy electric stoves on the Install ment plan and pay for them as they paid their monthly electric bills. Fi\« doilare down and five dollars a month was one typical arrangement. Installment and sen/ice on tlw appliance was also usually done by CP&L. Louis V. Sutton later became president of CP&L and during the Depression years he used the idea of electric living to fight the increasing debts of CP&L by promoting residential electric sales. With a bold new approach, he directed CP&L salesmen to make cal Is on every home sensed by the company and had them explain the ad vantages of electricity. Sutton also announced a new rate schedule giving resi dential customers a reduction in rates. The biggest savings went to the customers who increased th^ruse of electricity the most. The tactic worked, and the resulting increase in sales allowed ^&L to build larger and more modem plants that drove down the cost of each unit of electric energy. That pattern held until the late 1960s when the economics of ^ectric production changed, with each new generating plant costing more, and thus In- reasing rates. The change took CP&L out of the selling business and had led to the company's emphasis on con servation and load manage ment. ITiose wfio chuckled at Sutton's initial efforts with his “Electric Cookbook” could nbt have Imagined the impact that electric cooking would have on the way of life In the Carolines. Today, as CP&L celebrates Its 75th anniversary, there are more than 553,000 electric ranges in the company's service area. 1913 Genera/ Electric range. One similar to this was Instiled In the Meredith Home Eoonomlcs Department In 1914. sss AMYSotw BBAU.V o6Jecr *05 A midtcbh em watr iwecK €OMmMe ? •• PcMt S*rv)c« DO YOU BELIEVE IN MAGIC? Those who have experienced it do.... PAN PETER PAN Puzzle Answer UP TO 4 STUDENTS PERMITTED PER APARTMENT KEEPS YOUR MONTHLY RENT PER PERSON REASONABLE! 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Meredith College Student Newspaper
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Oct. 31, 1983, edition 1
7
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