Newspapers / The Asheville Times (Asheville, … / Nov. 4, 1911, edition 1 / Page 9
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(1 L VOL. XVI. NO. 231, ASHEVILLE, N. C, SATURDAY AFTERNOON, NOVEMBER 4, 1911. So PER COPY 0 STEPS IN EVOLUTION OF A GREAT CONCERN Bon Marche Began Busi ness, In 1 889, in a Room About 15 x 25 FeeU on ' ...... r " South Main Street. OWNER'S AMBITION WAS "BEST STOR E" Now Occupies the Whole of a Large Building, with a Dozen . Departments, Each a Big Store, and Employs Three- . Bcore People or More Fine Organization. The Bon Marche began business In a room under a hotel, about 15 by 25 ' feet In size. It now occupies 20,000 square feet of. space and employs '. about to people. 8. Liplnsky came to Ashevlile , In 1880. He was employed with his brother-ln-flaw, the late ." Solomon Whitlock, In a atore at the corner of South -Main and Eagle streets. - Mr. Whitlock died, In 1886 and the busi ness was taken over by the late A. Whitlock, :, Mr. .Liplnsky continuing with It . The Bon' Marche was opened four years later. In 1889, under the Swan nanoa . hotel, It . was owned by Mr. Liplnsky and his half sister. Miss. El lick, and the firm was Liplnsky A Elllck.- A "hort time after they be gan business they , removed to a store - formerly occupied by - Herring A Weaver, shoe dealers, on 'the site of the J.' M. Stoner store of today. . After two or three ' years they removed again, this time to No. 17 South Main, - which Is now Falk's mu1c house. Miss Elllck died in 1898, and her In- , terest was purchase by Mr., Liplnsky, who has since been sole- proprietor --of the business. The .following" year .. he reinoved again,-this time to No. I each a good-Bized store In some spec ial line, and employing ten or a dozen people. , There Is, for instance,' de partment E hosiery and knit under wear. Sounds simple, yet it requires the work of six people.' Department K Is nothing' but corsets a corset store. ' Department M is curtains, draperies, blankets trunks and suit cases. One of the big features Is de partment J, ladles' suits, - coats and dresses. : The mall order department Is in Itself a big buslness'A It Is fos tered, advertised, and given a great deal of attention. There are several smaller departments. All this under one roof, convenient to the shopper; and all managed, by complete system and thorough organization, as a unit. A "Good Market." ' "Bon ' Marche". does not exactly translate Into English. "Good mar ket" would be the literal translation'; but it means more nearly, a good place to' trade; a "place of bargains." The Bon Marche Is essentially a la dles', store; although men are wel comed and taken care ' of; r and' Its steady, constant success, through long years, good years and bad, lean years and fat, best demonstrates the fit ness of- its title. That the . new store is regarded by-the wqm;n ot . Ashe vlile as a good market, , there is abun dant, testimony. There have- been a great many ' warm , 4 expressions of ap preciation of the 'enterprise of 'Mr. Liplnsky in creating such a beautiful store, so light,' large, comfortable and convenient. These enthusiastic ex pressions from Ashevlile , ladies, some of whom have comparud the Bon Marche with the best marts in the larger centers, favorably to the for mer, have naturally been most grati fying to the management.' . ".; . ' It means a great -deal to Ashevlile, which undertakes to cater to a very discriminating class of visitors, and to continue to attract such people as permanent residents, to' have such a store. ; '. ' '' i They Advertise. ' ' ' It would chime-In admirably here to say (that the success of the Bon Marche . Is due to newspaper .adver tising, but it would not be true. Its success Is due to hardwork and mer chandising ability.. Merchandising ability Is a term that includes many South Main, where the business was conducted for 17 years. Additional space was taken from time to time, on account o the growing demands, the addition tf new lines, and in 1910 It was found necessary to establish the Bon Marche Annex, In the Legal building. This autumn the mammoth store moved to. the big building at Patton and Lexington avenues, where It occupies three entire floors and a basement, all especially fitted up for a great department store. The Owner's Ambition. 8uch Is a brief recital of the his tory of a great mercantile business, which has seen the birth and death of many concerns In similar lines. Its beginnings were modest; to present day eyes " they -would appear sordid, perhaps, and Inconsequential. Tet Mr. Liplnsky's ambition, in that early day,' was to own the best store In Ashevlile. If not In the state. Detailed description, of the new store has appeared In the columns of The Oasette-News. There are, as has I ('--y-y--7 -.,:- been stated, about' 0 people employ ed In it, Mr. Liplnsky being ably as sisted by his sons and a corps of cap able, carefully selected, salespeople. There are a dozen big departments, "ASHEVILLE PEOPLEARE PROUD Of IT." things; a man may have a number ot them, and yet, lacking ene or two, be a signal failure. It is the ability to secure and to hold the confidence of the public, and to have the goods people wish to buy at the time they wish to buy and to be able to offer them at prices that will attract. And yet as a matter of fact, the Bon Marche does advertise. It uses a vast quantity of printer's Ink and white paper; Its . advertising cam paigns last 865 days in every year; a regular, steady pull. At times adver tising In comparatively lavish extent, all its advertising Is wisely consider ed. Its copy is carefully prepared ac cording to definite plana. Its displays are distinctive and its subject matter Is concise.. Advertising Is a regular part of the- Investment, as a matter of course an Investment that la to be' made to yield the utmost possible profit. It would, pf course, be put. ting It absurdly to say that the . Bon Marche's success could not have been achieved ' without advertisingunder modern conditions, without advertis ing, there would not be any ' Bon Marche. , Aahevllta Proud of It. , Ashevlile poeple are apt to become very enthusiastic over anything they think worth while, but they are so phisticated, and not given to consid ering the mediocre. The people gen erally feel a sort of pride of owner ship in the Bon Marche. They feel that It Is something they can reason ably boast of; the sort of store that one does not And, In traveling about the country; a place where people who know what Is what In styles and materials and Values can And things to please and delight them. ' Knocess vs., Failure. "I met Thomas A. Edison at the Carlton in London," said a New York er on the Cunard pier. "Edison as tonished me with tils account of the hard work he has done in his tlmel Why, the man thinks nothing of work ing 20 hours a day for weeks on end! "After luncheon one day Edison and I walked up the Haymarket. Edi son, as usual, talked about hard work. I said,- thoughtfully: " 'I suppose success always means hard work, doesn't It?" VYes,' said-Edison, 'it does.' "He nodded toward a poor old 'sandwich man' a poor. thin, bent old fellow of 70 or so, staggering along in the gutter under three heavy and enormous 'sandwich' boards and he added: ,'-. " 'But failure means harder.' ' NewYork Tribune; ' DEWEY DID NOT SEE FLEET. 7 Admiral Feared High Rank Would Embarrass Officers at Mobilization. 3 New York Herald. '- George Dewey, the admiral, of the1 navy, will not' participate In the com ing naval, motylib.tion',. as he has de cided to continue his policy of keepin&t in ' the back-ground in these events. Officers of the fleet heard yesterday that the reason for the admiral's not coming to New York as given by the , Admiral hknself,. was advanced age and fear of fatigue and exposure. They smuea wnen tney rememDerea inai Admiral Dewey had been explaining his non-appearance at similar navy functions-In-this manner for he last Ave years or more.; - Somehow this-"pet' excuse" of Ad-, mlral .Dewey's gives persons the idea that the . admiral takes only a latent Interest In naval matters, and that he is feeble In health and not able to get about much. .: As a matter of fact, ' fleet officers well, know the admiral is very hale and . hearty, . despite his 71 years; that he foes ttf his office ahead of most of the youhjfer officers every day, and works ltke Trojan during the morning hours when intricate problems In connection with his duty as president of the naval general board demand it. ' The Admiral takes the keenest Interest in. everything per taining to the navy. 1 The real reason why he does not at tend gatherings such as the present one Is not because of age or feeble' health, but because he outranks Rear Admiral Osterhaus,, commander-in-chief of the fleet, and his presence here would affect the program, and might, he fears, prove embarrassing. Every one aboard the fleet realizes that it is a spirit ef self-denial that keeps Admiral Dewy away, and not because he does not want to be here, or does not feel able. .... u ' . ,' .The figures for 1911 show 12.48 hemes- in Paris, 'Compared "WtOf , 698 In 1901, a decrease of 15 per cent; ,: '' , - Proof Positive. "See here, Mr. Casey," said Pat to the tax assesror, "shore and ye know the goat .Isn't worth 88." "Ol'm ' sorry," responded Casey, "but that is the law," and, producing a book, he read the following pas sage: .... ,'.'' . ..v .' "All property', abutting on 1 Front street should be taxed at the rate of 82 per foot." Bost6n Transcript, i ' Hopes for .Him. .. , . , Mrs. Murphy "Ol hear yer brother-in-law, Pat Keegan; li pretty bad oft." Mrs. Casey-"Sure, he's good for a year yet." ' ' "'. ' , . .,'. , Mrs. Murphy "As long as thatT" ' , Mrs, Casey- "Y Is; he's had., four , different doctors, 'r-eeeh one aw thlm give him three months to live." Puck. ' ' .-' '" ' . , 0 4 1 V Mall Orders Promptly filled We ar4 going after. Mail Order business harder than ever. We are going to get the business, because we will deserve it. Our greater facilities makes this the logical Mail Order Store. . ' ' . . '1 '. Delivery Service Shorn Marked improvement The unexpected deluge -of packages to .be sent out caught us off our guard the first two weeks, but we have added materially to the force lately and deliveries are now excellent : ; '. v" . I VW (jrados of Jtationory There has been quite ft demand for our stationery since we put it on exhibition last week. This is especially true of the famous Glendale line, which has proven extremely popular with all who have seen the display. There is not a grade of paper that we can n6t Bell you. The thoroughness with which the other Departments have been fitted out are evident also in this section. ' , ' The Glendale line; of box paper is priced at 25c to $2 box. Fancy box paper sells for 10c to $2 box. , Pound pjperis priced at 50c pound. ' , School Tablets are priced at 5c to 25c each. . Bridge score books are priced at 10c to 25c. ' - Tully Cards are priced at 10o and 25c pkg. Pencil and penholders are priced at 5c and 10c eachr v t -VV Ccfgatcs Pcrfums S)ra &xcdknl The Toilet section has boon greatly added to of late; tooth Inwlios (including the Pro-phy-lactic brushes), manicure sots,' mirrors, hair brushes, etc., have'arrived. s ' ' Colgate's Perfumeries are winning their way on Merit. We Hell tliis line very reasonably, CoU'at'i's Dental Cream is priced at lOo and 20c tube. Colgate's Cashmere Pouiuet Soap is priced at 21c -uke. TciK f Waters h11 for P:c t) $1 bottle. ' i Ma t;ii -lire sets arc priced at lCc and 2oC sok; T. !b Brush, s sell fur to Z'S eaili. , ' Jhe Jtargest Jingle Advertisement Srfer Published in a ffetispaper tn the State It is in order for this Store to give a. Comprehensive re view ot the various new lines that we carry, as well as the old. ; We take this method to familiarize ; the many in terested people. : ; V ' x The Multi-page advertisments have many critics, but this one coming just after the opening of the largest Dry Goods Store in the State and giving in detail the best of the lines carried shonld be a favor to the shopping public of Western North Carolina. ' On this page you will find the new Departments put in after the Opening of the new Store. The other pages are given over, to the .best' of their particular lines. Save this advertisement as a reference for future shop ping. ..Shop where you may, Bon Marche's quality is standard and prices lowest at that standard. Jnmhs and Suit Cases Jhat ZdilUtand tha Jest of Jim X Already we are showing the largest and most complete assortments of high grade Trunks and suit cases in the City. And we nre stieadily. watching the market for others. Thoroughness has always been the watchword of liis store. Our new de partments tMiiphasizo this characteristic' as is evidenced by ithe showing they are all making. " Von ran find trunks hero at price as low as you wish and values as hitfh as yoit ' 1 ire. TriMkifiic j.rii-i 1 it t'i.10 t C" 3, w i t li a fine lino between $15 and S23 -:t c m i' r C7.n t : i: m.i r . r r r u ji5. Sxcellent Values in Real Cut glass We ask you to compare our prices on similar cut glass You will find that the Bon Marche sells them for less. They , are guaranteed to be real cut ,;. - ',) We advise you to prepare for your Thanksgiving needs ahead of time, while you can buy them at so low a cost r Beautiful cut glass bowls are priced at $1.95 o $165. Cut glass oilers are priced at $1.85. '. ; V tn Cut glass napies are priced at 90c. . . , ,'. ; 7 Cut glass tumblers are priced at $2.65 for six. Cut glass water pitehera are priced at $2.65. Cut glass Bon Bon dishes are priced at $1.00 to $19. . Cut glass sugar and creams are priced at $1.85 set. Jirt and Ifccdlavorh Jcpart- ; mcnt ri:,-- ' Chief among the beautiful things displayed hwre are the Royal Society Packages. The ones made up are daintily de- ' signed and give an idea of the possibility of this new fad. I " Royal Packages are priced at 25c to $1.00 package. Royal Society Packages are priced at two skeins for 5c. CcxxurJt: Sil:cwczr b Scr;l::rV.: Community Silverware has won a houie in the 1; "its of the people of the United States. It is r.i!v r whna tU tc r is most Six teaspoons are prieod at Z. ()';' r r ' ' ' j ' in Fame, proportion. I
The Asheville Times (Asheville, N.C.)
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Nov. 4, 1911, edition 1
9
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